@nhl (NHL) Snapchat profile picture

NHL

@nhl

Where hockey lives.

NHL.com Mid-Tier Creator

490.9K

Subscribers

27

Spotlight Posts

163.6K

Total Views

6.1K

Avg Views/Post

Rank ≈ #668 of 4.2K Mid-Tier creators (top 16%) 2.3× the Mid-Tier median (217.6K subs) Updated May 17, 2026

@nhl Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for NHL

The Snapchat account @nhl, identified by the bio "Where hockey lives," has 490,900 subscribers. The account is categorized as a mid-tier account. The account has published 27 Spotlight posts. These posts have accumulated a total of 163,578 views, resulting in an average of 6,058 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 490,900
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 27
Total Views 163,578
Average Views/Post 6,058
Viral Rate (2x avg) 7.4%
Viral Rate (5x avg) 0.0%
Best Post Views 19,406

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @nhl averages 6,058 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @nhl in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @nhl's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @nhl so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 490,900.

Spotlight Views & Performance Analysis

Detailed breakdown of @nhl's 27 Spotlight posts

The @nhl Snapchat account has 490,900 subscribers. An analysis of 27 Spotlight posts shows a total of 163,578 views, with an average of 6,058 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The engagement rate for the analyzed content is 0.0%.

6.1K

Avg Views/Post

163.6K

Total Views

7.4%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @nhl's 6.1K avg is 0.1× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 81.0 subscribers.

Content Duration & Strategy

Video length analysis and performance by duration

The @nhl Snapchat account contains 27 total Spotlight posts. The average duration of these posts is 28.6 seconds. The duration distribution consists of 3 posts under 10 seconds with an average of 7,384 views, 16 posts between 10 and 30 seconds with an average of 6,913 views, 5 posts between 30 and 60 seconds with an average of 3,814 views, and 3 posts exceeding 60 seconds with an average of 3,916 views. The account uses the hashtags ##NHL, ##hockey, and ##sports in all 27 posts. Additional hashtags include ##Carolina and ##CarolinaHurricanes (5x), ##Montreal and ##MontrealCanadiens (5x), and ##Buffalo (4x). All 27 posts utilize the audio track "Original Sound — nhl."

<10s

3

posts

7.4K avg views

10-30s

16

posts

6.9K avg views

30-60s

5

posts

3.8K avg views

60s+

3

posts

3.9K avg views

Average video duration: 28.6s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @nhl

Highest-viewed Spotlight content

# Post Views
1 @nhl Spotlight post #1 thumbnail Spotlight #1 19.4K
2 @nhl Spotlight post #2 thumbnail Spotlight #2 12.9K
3 @nhl Spotlight post #3 thumbnail Spotlight #3 10.8K
4 @nhl Spotlight post #4 thumbnail Spotlight #4 8.5K
5 @nhl Spotlight post #5 thumbnail Spotlight #5 8.5K
6 @nhl Spotlight post #6 thumbnail Spotlight #6 8.2K
7 @nhl Spotlight post #7 thumbnail Spotlight #7 7.7K
8 @nhl Spotlight post #8 thumbnail Spotlight #8 6.6K
9 @nhl Spotlight post #9 thumbnail Spotlight #9 6.5K

Posting Schedule & Frequency

When @nhl posts on Snapchat Spotlight

The @nhl account analyzed 27 Spotlight posts. The data shows an average of 28.6 videos per week, with an average gap of 6.1 hours between posts. Peak posting days for the account are Tuesday, Saturday, and Sunday. The peak posting hours recorded in UTC are 19, 4, and 3.

28.6

Videos/Week

6.1h

Avg Gap Between Posts

Tuesday, Saturday, Sunday

Peak Days

19:00, 4:00, 3:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @nhl publishes at each hour of the day, across 27 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

3

2

3

3

6

4

5

6

7

8

9

10

11

12

13

14

15

16

17

3

18

7

19

3

20

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @nhl publishes more often. Their busiest hours are 19:00, 4:00, 3:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @nhl hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @nhl's 27 Spotlight posts

#NHL (27) #hockey (27) #sports (27) #Carolina (5) #CarolinaHurricanes (5) #Montreal (5) #MontrealCanadiens (5) #Buffalo (4) #BuffaloSabres (4) #ColoradoAvalanche (4) #MinnesotaWild (3) #Colorado (3) #Minnesota (2) #Vegas (2) #VegasGoldenKnights (2) #Anaheim (2) #AnaheimDucks (2) #Tampa (2) #TampaBayLightning (2) #Toronto (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @nhl's Spotlight posts

  1. 1 Original Sound — nhl
    27x

Compare & Discover Similar Creators

Stack @nhl against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @nhl to another creator

Get a side-by-side stats breakdown.

@nhl vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@nhl Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @nhl has 490,900 subscribers and an average of 6,058 views per post. The account shows an engagement rate of 0.0%. The estimated Spotlight Fund range for the account is $3.27 - $6.54 per month. The estimated sponsorship value is $4,909.00 - $9,818.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views. These figures do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 6.1K views/post — Spotlight only

$7 – $20

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 490.9K subscribers (Mid-Tier)

$3,927 – $7,364

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 490,900 -- Eligible
25+ posts per month ~28.6 posts/week (114/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @nhl earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @nhl's numbers. Adjust to your account.

✓ Am I eligible for Snapchat Creator Rewards?

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Key Insights & Analysis

Audience & Reach

The @nhl Snapchat account is a verified profile that includes a link to NHL.com in its bio. The account has 490,900 subscribers and an average of 6,058 views per post. Across 27 spotlights, the account has accumulated a total of 163,578 views. The viral hit rate at 2x the average view count is 7.4%, while the viral hit rate at 5x the average view count is 0.0%.

Key Takeaways

The @nhl Snapchat account has 490,900 subscribers and a bio that reads, "Where hockey lives." The account is categorized as mid-tier. The account has published 27 Spotlight posts. These posts have an engagement rate of 0.0% and have accumulated 0 total likes. The account averages 6,058 views per post and has a total of 163,578 views. The viral hit rate at 2x the average is 7.4%, while the viral hit rate at 5x the average is 0.0%. The posting cadence for the account is 28.6 videos per week. The peak posting days are Tuesday, Saturday, and Sunday.

Strengths

  • + Established subscriber base of 490,900
  • + Verified account with platform credibility
  • + Posting cadence meets Creator Rewards threshold (28.6 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (6.1K vs ~80K) — room to grow reach
  • ~ Low viral hit rate (7.4%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @nhl

How many subscribers does @nhl have on Snapchat?
As of our latest data, @nhl (NHL) has 490,900 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @nhl get?
@nhl averages 6,058 views per Spotlight post. Their total tracked views across 27 posts are 163,578. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @nhl's performance significantly around the average.

How much does @nhl earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @nhl's estimated Spotlight ad-revenue share is $7 to $20 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $3,927 to $7,364 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @nhl eligible for Snapchat Creator Rewards?
Yes, @nhl exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @nhl's most viewed Spotlight post?
@nhl's top-performing Spotlight post has received 19,406 views. This is 3.2x their average per-post performance.

How often does @nhl post on Snapchat?
@nhl posts approximately 28.6 videos per week on Snapchat Spotlight, with an average gap of 6.1 hours between posts. Their most active posting days are Tuesday, Saturday, Sunday, typically around 19:00 and 4:00 UTC.

What type of content does @nhl post?
@nhl primarily posts video content with an average duration of 28.6 seconds. They primarily use "Original Sound — nhl" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @nhl compare to other Snapchat creators?
With 490,900 subscribers, @nhl is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 6,058 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @nhl's Snapchat profile and 27 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026