Nash Grier

The Snapchat account @nashgrier, categorized under Lifestyle & Vlogging, contains 1,400,000 subscribers. The account is classified within the Macro tier. The account bio identifies the user as a part-time video creator and a full-time dad, and includes a link to the YouTube channel youtube.com/griernash. The account has one Spotlight post recorded in its metrics. This single post has accumulated 28,000 total views, resulting in an average of 28,000 views per post. The viral rate, defined as posts exceeding two times the average view count, is 0.0%. The engagement rate for the account is 0.11%. When comparing the total views to the subscriber base, the views-per-subscriber ratio is 28,000 to 1,400,000. The account does not have a listed website.

The Spotlight performance for @nashgrier consists of one analyzed post. This single post recorded 28,000 total views, resulting in an average of 28,000 views per post. This figure is lower than the platform-wide average of approximately 80,000 views per post. The engagement metrics for the analyzed post include 3 total likes and 27 total comments. These figures result in an average of 3 likes and 27 comments per post. The engagement rate for the account is 0.11%. The viral hit rate for posts exceeding 2x the average views is 0.0%. Additionally, the viral hit rate for posts exceeding 5x the average views is 0.0%. The account currently has 1,400,000 subscribers.

The Snapchat account @nashgrier maintains a subscriber count of 1,400,000. Based on the tracking of one Spotlight post, the estimated Spotlight ad-revenue share is calculated to be between $14 and $42 per month. This estimate is derived from a rate of $0.5 to $1.5 per 1,000 views under the 2025+ unified Snapchat Monetization Program. These figures represent rough industry estimates based on public subscriber counts and tracked Spotlight performance rather than actual recorded earnings. The estimated sponsorship value for the account is positioned between $7,000 and $16,800 per post. While the provided data focuses on Spotlight revenue and sponsorship estimates, it is noted that Stories ad revenue share and direct brand deals are typically larger income sources for established creators. The account currently meets the subscriber threshold of 50,000+ required for certain monetization features. The 2026 Snapchat Monetization Program requires a creator to maintain at least 50,000 subscribers and achieve 25 posts per month, including 10 posting days within a 28-day period. Additionally, the program requires meeting one of three specific performance metrics: 10,000,000 Story views, 1,000,000 Spotlight views, or 12,000 view-hours within a 28-day window. The account currently records an average of 28,000 views per post.

Audience & Reach

The Snapchat account @nashgrier holds a subscriber count of 1,400,000. The account is categorized under Lifestyle & Vlogging and is classified as a Macro account tier. The account does not possess a verified status. The account records an average of 28,000 views per post. The total views recorded across one Spotlight is 28,000. The viral hit rate at 2x the average view count is 0.0%, and the viral hit rate at 5x the average view count is also 0.0%. The views per subscriber ratio for this account is 0.02x. This metric represents the relationship between the total number of views and the total number of subscribers on the account.