@n1ck.wilkins (Nick Wilkins) Snapchat profile picture

Nick Wilkins

@n1ck.wilkins

Professional yapper business: [email protected]

Comedy & Entertainment https://hoo.be/n1ckwilkins Macro Creator

1.9M

Subscribers

27

Spotlight Posts

3.3M

Total Views

122.8K

Avg Views/Post

Rank ≈ #265 of 663 Macro creators (top 40%) Updated May 30, 2026

@n1ck.wilkins Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Nick Wilkins

The Snapchat account @n1ck.wilkins, categorized under Comedy & Entertainment, holds a verified status and is classified within the Macro account tier. The account profile includes a bio that describes the creator as a "Professional yapper" and provides a business contact email at [email protected]. A link to the website https://hoo.be/n1ckwilkins is also present on the profile. The account currently has 1,854,800 subscribers. The ratio of average views per Spotlight post to the total subscriber count is approximately 0.066. The account has published 27 Spotlight posts, which have accumulated a total of 3,316,114 views. The average number of views per post is 122,819. The viral rate, defined as the percentage of posts that exceed twice the average view count, is 11.1%.

Account Classification

Account Size Macro
Verification Verified
Category Comedy & Entertainment
Subscribers 1,854,800
Monetization Eligible Yes
Views per Subscriber 0.1x

Spotlight Performance Summary

Total Spotlight Posts 27
Total Views 3,316,114
Average Views/Post 122,819
Viral Rate (2x avg) 11.1%
Viral Rate (5x avg) 0.0%
Best Post Views 574,499

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @n1ck.wilkins averages 122,819 views per post, which is 2x the platform average. Among Macro creators, this places @n1ck.wilkins in the above-average range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @n1ck.wilkins's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @n1ck.wilkins so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 1,854,800.

Spotlight Views & Performance Analysis

Detailed breakdown of @n1ck.wilkins's 27 Spotlight posts

The Snapchat account @n1ck.wilkins has a total of 27 analyzed Spotlight posts. These posts have accumulated a total of 3,316,114 views. The average number of views per post for this account is 122,819. This average figure is higher than the platform-wide average of approximately 80,000 views per post. The account currently has 1,854,800 subscribers. The data regarding the distribution of views across the posts shows a viral hit rate of 11.1% for posts that exceed 2x the average views. This specific metric identifies the portion of the 27 posts that reached a view count greater than 245,638. The data shows a viral hit rate of 0.0% for posts exceeding 5x the average views. This indicates that no posts in the analyzed set reached a view count greater than 614,095. The performance metrics for @n1ck.wilkins are documented through these specific view counts, subscriber totals, and calculated viral hit rates.

122.8K

Avg Views/Post

3.3M

Total Views

11.1%

Viral Hit Rate

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

82.6K

Median Views

144.9K

75th Percentile Views

574.5K

Top Post Views

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @n1ck.wilkins's 122.8K avg is 1.5× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 15.1 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Per-Post View Trend

View count for each of @n1ck.wilkins's tracked Spotlight posts, in upload order. Hover any point for the exact view count and date.

Each data point is one Spotlight post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Spotlight, Decomposed

What @n1ck.wilkins's single biggest Spotlight had going for it — the patterns worth replicating.

Top Spotlight post by @n1ck.wilkins

574,499 views

4.7× @n1ck.wilkins's average post · 7.0× the median post.

"Another Spotlight Snap brought to you by Snapchat"

49 characters

1m 1s

Duration

Tuesday

Day Posted

22:00 UTC

Hour Posted

♪ Original Sound

Sound Used

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @n1ck.wilkins has published a total of 27 Spotlight posts. The average duration of these posts is 26.7 seconds. The content distribution across different time intervals includes 3 posts with a duration of less than 10 seconds, 13 posts with a duration between 10 and 30 seconds, 10 posts with a duration between 30 and 60 seconds, and 1 post with a duration exceeding 60 seconds. The view counts for these posts vary by duration. Posts under 10 seconds have an average of 169,988 views. Posts in the 10-30 second range have an average of 75,215 views, while posts in the 30-60 second range have an average of 125,385 views. The single post lasting over 60 seconds has an average of 574,499 views. When compared to platform benchmarks, the account's metrics show different values. The account's 10-30 second videos average 75,215 views, while the platform benchmark for this duration is 92,271 views. The account's videos under 10 seconds average 169,988 views, compared to a platform benchmark of 73,282 views. The account's video over 60 seconds averages 574,499 views, while the platform benchmark for videos over 60 seconds is 56,699 views. The account utilizes several different audio tracks. Original Sound — n1ck.wilkins is used in 22 posts. Other audio usage includes Original Sound — Contains: dirty laundry (slowed) - blackbear in 2 posts, Original Sound — Contains: Willing and Able - Noah Kahan in 1 post, Original Sound — Contains: FUK SUMN - ¥$, Kanye West, Ty Dolla $ign in 1 post, and Original Sound — Contains: Staying Still - Noah Kahan in 1 post.

<10s

3

posts

170.0K avg views

10-30s

13

posts

75.2K avg views

30-60s

10

posts

125.4K avg views

60s+

1

posts

574.5K avg views

Average video duration: 26.7s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @n1ck.wilkins

Highest-viewed Spotlight content

# Post Views
1 @n1ck.wilkins Spotlight post #1 thumbnail Spotlight #1 574.5K
2 @n1ck.wilkins Spotlight post #2 thumbnail Spotlight #2 572.8K
3 @n1ck.wilkins Spotlight post #3 thumbnail Spotlight #3 358.4K
4 @n1ck.wilkins Spotlight post #4 thumbnail Spotlight #4 201.8K
5 @n1ck.wilkins Spotlight post #5 thumbnail Spotlight #5 177.3K
6 @n1ck.wilkins Spotlight post #6 thumbnail Spotlight #6 153.3K
7 @n1ck.wilkins Spotlight post #7 thumbnail Spotlight #7 144.9K
8 @n1ck.wilkins Spotlight post #8 thumbnail Spotlight #8 113.7K
9 @n1ck.wilkins Spotlight post #9 thumbnail Spotlight #9 112.5K

Posting Schedule & Frequency

When @n1ck.wilkins posts on Snapchat Spotlight

The Snapchat account @n1ck.wilkins has a recorded total of 27 analyzed Spotlight posts. The data shows an average frequency of 19.2 videos per week. This weekly volume results in a total monthly posting frequency that is below the Creator Rewards requirement of 25 posts per month. The average time interval between consecutive posts is 9.1 hours. The distribution of content across the week shows that the highest volume of posts occurs on Wednesday, Thursday, and Friday. The timing of posts reaches its highest density at specific hours in the UTC timezone. The peak posting hours are identified as 0, 22, and 20 UTC.

19.2

Videos/Week

9.1h

Avg Gap Between Posts

Wednesday, Thursday, Friday

Peak Days

0:00, 22:00, 20:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @n1ck.wilkins publishes at each hour of the day, across 27 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

4

0

3

1

2

2

3

4

5

6

7

8

9

10

11

12

13

1

14

2

15

1

16

1

17

2

18

2

19

3

20

1

21

3

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @n1ck.wilkins publishes more often. Their busiest hours are 0:00, 22:00, 20:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @n1ck.wilkins hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @n1ck.wilkins's Spotlight posts

  1. 1 Original Sound — n1ck.wilkins
    22x
  2. 2 Original Sound — Contains: dirty laundry (slowed) - blackbear
    2x
  3. 3 Original Sound — Contains: Willing and Able - Noah Kahan
    1x
  4. 4 Original Sound — Contains: FUK SUMN - ¥$, Kanye West, Ty Dolla $ign
    1x
  5. 5 Original Sound — Contains: Staying Still - Noah Kahan
    1x

Best Day of the Week to Post

@n1ck.wilkins's Spotlight performance broken down by day — best avg views land on Tuesday

Day Posts Avg Views
Monday 1 177.3K
Tuesday 3 228.9K
Wednesday 7 133.9K
Thursday 7 103.9K
Friday 4 66.9K
Saturday 3 68.6K
Sunday 2 157.1K

Posting Consistency & Streaks

How regularly @n1ck.wilkins posts to Spotlight

10

Longest Streak (days)

0/100

Consistency Score

Inverse of posting-gap variance

100.0%

Active Days

Posted at least once

9.1h

Avg Gap

Between posts

Caption Length & Performance

How @n1ck.wilkins's caption length correlates with Spotlight views

100.0%

Posts with Caption

49

Avg Caption Chars

49

Median Chars

49

Longest Caption

Caption Length Posts Avg Views
Medium (40-100) 27 122.8K

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@n1ck.wilkins Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @n1ck.wilkins possesses 1,854,800 subscribers and an average of 122,819 views per post. Based on the 27 tracked Spotlight posts, the estimated monthly Spotlight ad-revenue share is between $138 and $415. This calculation is based on a rate of $0.5 to $1.5 per 1,000 views under the 2025+ unified Snapchat Monetization Program. These figures represent rough industry estimates derived from the public subscriber count and tracked Spotlight performance. The estimated sponsorship value for the account is positioned between $9,274 and $22,258 per post. While the Spotlight ad-revenue share is documented, it is noted that Stories ad share and brand deals are typically larger income sources for established creators. The provided data does not include specific figures for Stories ad revenue or direct brand deal totals. The account meets the subscriber threshold of 50,000+ required for the Snapchat Monetization Program. The 2026 requirements for this program include maintaining 50,000 subscribers, 25 posts per month, and 10 posting days within a 28-day period. Additionally, eligibility requires meeting one of three metrics: 10,000,000 Story views, 1,000,000 Spotlight views, or 12,000 view-hours within a 28-day period.

Ad Revenue Share (Est. Monthly)

Based on avg 122.8K views/post — Spotlight only

$138 – $415

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.9M subscribers (Macro)

$9,274 – $22,258

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,854,800 -- Eligible
25+ posts per month ~19.2 posts/week (77/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The Snapchat account @n1ck.wilkins is a verified account categorized under Comedy & Entertainment. The account currently holds a subscriber count of 1,854,800 and is classified within the macro account tier. The profile includes a link to https://hoo.be/n1ckwilkins in the bio section. The account generates an average of 122,819 views per post. Across 27 Spotlight posts, the account has accumulated a total of 3,316,114 views. The data shows a viral hit rate of 11.1% for posts reaching 2x the average view count. The viral hit rate for posts reaching 5x the average view count is 0.0%. The views per subscriber ratio for the account is 0.07x. This metric represents the relationship between the average number of views per post and the total number of subscribers.

Key Takeaways

The Snapchat account @n1ck.wilkins has a total subscriber count of 1,854,800. The account is classified within the Macro tier. The profile's bio identifies the creator as a "Professional yapper" and provides the email address [email protected] for business inquiries. The account has published a total of 27 Spotlight posts. These posts have accumulated a total of 3,316,114 views. The average number of views per post is 122,819. The posting cadence for the account is 19.2 videos per week. The data identifies Wednesday, Thursday, and Friday as the peak days for posting activity. The viral hit rate for posts reaching 2x the average view count is 11.1%. The rate for posts reaching 5x the average view count is 0.0%. The average duration of the content posted to the account is 26.7 seconds. The account is categorized under the Comedy & Entertainment category.

Strengths

  • + Established subscriber base of 1,854,800
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (122.8K vs ~80K)
  • + Posting cadence meets Creator Rewards threshold (19.2 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @n1ck.wilkins

How many subscribers does @n1ck.wilkins have on Snapchat?

As of our latest data, @n1ck.wilkins (Nick Wilkins) has 1,854,800 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @n1ck.wilkins get?

@n1ck.wilkins averages 122,819 views per Spotlight post. Their total tracked views across 27 posts are 3,316,114. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @n1ck.wilkins's performance significantly above the average.

How much does @n1ck.wilkins earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @n1ck.wilkins's estimated Spotlight ad-revenue share is $138 to $415 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $9,274 to $22,258 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @n1ck.wilkins eligible for Snapchat Creator Rewards?

Yes, @n1ck.wilkins exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @n1ck.wilkins's most viewed Spotlight post?

@n1ck.wilkins's top-performing Spotlight post has received 574,499 views. This is 4.7x their average per-post performance.

How often does @n1ck.wilkins post on Snapchat?

@n1ck.wilkins posts approximately 19.2 videos per week on Snapchat Spotlight, with an average gap of 9.1 hours between posts. Their most active posting days are Wednesday, Thursday, Friday, typically around 0:00 and 22:00 UTC.

What type of content does @n1ck.wilkins post?

@n1ck.wilkins primarily posts video content with an average duration of 26.7 seconds. They primarily use "Original Sound — n1ck.wilkins" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @n1ck.wilkins compare to other Snapchat creators?

With 1,854,800 subscribers, @n1ck.wilkins is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 122,819 views per Spotlight post is above the platform average on the platform.

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This analysis is based on SnapDataHub's tracking of @n1ck.wilkins's Snapchat profile and 27 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 30, 2026