@mtv (MTV) Snapchat profile picture

MTV

@mtv

send me pics of your dogs and harry styles memes ๐Ÿฅฐ

https://www.mtv.com/ Macro Creator

1.3M

Subscribers

23

Spotlight Posts

5.1M

Total Views

222.8K

Avg Views/Post

Rank โ‰ˆ #471 of 663 Macro creators (top 71%) Updated May 17, 2026

@mtv Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for MTV

The Snapchat account @mtv is classified as a macro account with 1,257,500 subscribers. According to the account bio, the account requests photos of dogs and Harry Styles memes. The account has published 23 Spotlight posts, which have accumulated a total of 5,123,800 views. The average number of views per post is 222,774, and the account maintains an engagement rate of 0.16%.

Account Classification

Account Size Macro
Verification Verified
Subscribers 1,257,500
Monetization Eligible Yes
Views per Subscriber 0.2x

Spotlight Performance Summary

Total Spotlight Posts 23
Total Views 5,123,800
Average Views/Post 222,774
Viral Rate (2x avg) 13.0%
Viral Rate (5x avg) 8.7%
Best Post Views 2,000,000

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @mtv averages 222,774 views per post, which is 3x the platform average. Among Macro creators, this places @mtv in the upper range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @mtv's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @mtv so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 1,257,500.

Spotlight Views & Performance Analysis

Detailed breakdown of @mtv's 23 Spotlight posts

The @mtv Snapchat account has 1,257,500 subscribers. An analysis of 23 Spotlight posts shows a total of 5,123,800 views, with an average of 222,774 views per post. The total number of likes recorded is 2,872, resulting in an average of 125 likes per post. The data for the 23 analyzed posts includes a total of 5,146 comments, which averages to 224 comments per post. There were 0 total shares recorded. The engagement rate for the account is 0.16%.

222.8K

Avg Views/Post

5.1M

Total Views

13.0%

Viral Hit Rate

Engagement Benchmark

Compared to Macro tier average

Below Average

0.16%

Engagement Rate

2.9K

Total Likes

5.1K

Total Comments

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @mtv's 222.8K avg is 2.8ร— the platform average โ€” well above average. Each post reaches roughly 1 view for every 5.6 subscribers โ€” a strong subscriber-to-view ratio that suggests active rather than passive followers. The engagement rate of 0.16% (likes + comments รท views) places @mtv in the below average band for Macro creators.

Top Spotlight Posts by @mtv

Highest-viewed Spotlight content

# Post Views
1 @mtv Spotlight post #1 thumbnail Spotlight #1 2.0M
2 @mtv Spotlight post #2 thumbnail Spotlight #2 1.3M
3 @mtv Spotlight post #3 thumbnail Spotlight #3 744.0K
4 @mtv Spotlight post #4 thumbnail Spotlight #4 336.0K
5 @mtv Spotlight post #5 thumbnail Spotlight #5 277.0K
6 @mtv Spotlight post #6 thumbnail Spotlight #6 121.0K
7 @mtv Spotlight post #7 thumbnail Spotlight #7 81.0K
8 @mtv Spotlight post #8 thumbnail Spotlight #8 68.0K
9 @mtv Spotlight post #9 thumbnail Spotlight #9 65.0K

Sound & Music Usage

Audio tracks used in @mtv's Spotlight posts

  1. 1 Sabrina Carpenter and Chappell Roan making a dazzling appearance on the red carpet. The glamorous event features stunning fashion and star-studded arrivals. โ€” @mtv with original sound
    1x
  2. 2 the audience, announcing that the 2023 VMAs are scheduled for September 12th. โ€” @mtv with original sound
    1x
  3. 3 a dramatic cape and a plunging neckline. This exclusive look captures her poised walk on the red carpet, showcasing the intricate details of her haute couture ensemble. โ€” @mtv with original sound
    1x
  4. 4 'Stranded.' This brief but intriguing moment is sure to spark fan theories and excitement ahead of the new season. โ€” @mtv with original sound
    1x
  5. 5 cutouts and long gloves, waves at the camera. Her companion, dressed in a sparkling dark jacket, smiles broadly. The scene captures the excitement of a major music awards event. โ€” @mtv with original sound
    1x
  6. 6 long gloves and a statement necklace. She poses confidently for photographers, showcasing her elegant look against the vibrant backdrop. โ€” @mtv with original sound
    1x
  7. 7 #TaylorSwift + #KelseaBallerini ๐Ÿฅน #MTVPush โ€” @mtv with original sound
    1x
  8. 8 Original Sound โ€” mtv
    1x

Compare & Discover Similar Creators

Stack @mtv against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @mtv to another creator

Get a side-by-side stats breakdown.

@mtv vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@mtv Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @mtv has 1,257,500 subscribers and an average of 222,774 views per post, with an engagement rate of 0.16%. The estimated Spotlight Fund range for the account is $102.48 - $204.95 per month. The estimated sponsorship value for the account is $12,575.00 - $25,150.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These figures do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 222.8K views/post โ€” Spotlight only

$213 – $640

$0.50โ€“$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.3M subscribers (Macro)

$6,288 – $15,090

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,257,500 -- Eligible
25+ posts per month ~0 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The @mtv Snapchat account is a verified profile with 1,257,500 subscribers. The account features a link to https://www.mtv.com/ in its bio. The account records an average of 222,774 views per post. Across 23 spotlights, the total view count is 5,123,800. The viral hit rate at 2x the average is 13.0%, and the viral hit rate at 5x the average is 8.7%.

Key Takeaways

The @mtv Snapchat account has 1,257,500 subscribers and is classified within the macro account tier. The account bio requests dog pictures and Harry Styles memes. The account has published 23 Spotlight posts, resulting in a total of 5,123,800 views and 2,872 total likes. The average number of views per post is 222,774. The engagement rate for the account is 0.16%. The viral hit rate for posts reaching 2x the average view count is 13.0%, while the rate for posts reaching 5x the average view count is 8.7%. The recorded posting cadence for the account is 0 videos per week. Data regarding peak posting days is not available.

Strengths

  • + Established subscriber base of 1,257,500
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (222.8K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @mtv

How many subscribers does @mtv have on Snapchat?

As of our latest data, @mtv (MTV) has 1,257,500 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @mtv get?

@mtv averages 222,774 views per Spotlight post. Their total tracked views across 23 posts are 5,123,800. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @mtv's performance significantly above the average.

How much does @mtv earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @mtv's estimated Spotlight ad-revenue share is $213 to $640 per month (calculated at $0.50โ€“$1.50 per 1,000 views โ€” the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $6,288 to $15,090 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @mtv eligible for Snapchat Creator Rewards?

Yes, @mtv exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @mtv's most viewed Spotlight post?

@mtv's top-performing Spotlight post has received 2,000,000 views. This is 9.0x their average per-post performance.

How does @mtv compare to other Snapchat creators?

With 1,257,500 subscribers, @mtv is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 222,774 views per Spotlight post is well above the platform average of 80,000 on the platform.

Want Snapchat Data for Your Research?

Search profiles, view Spotlight stats, and analyze Snapchat creators.

Start Searching

This analysis is based on SnapDataHub's tracking of @mtv's Snapchat profile and 23 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026