@mrbeast (MrBeast) Snapchat profile picture

MrBeast

@mrbeast

Macro Creator

1.4M

Subscribers

4

Spotlight Posts

7.5M

Total Views

1.9M

Avg Views/Post

Rank ≈ #391 of 663 Macro creators (top 59%) Updated May 17, 2026

@mrbeast Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for MrBeast

The Snapchat account @mrbeast, categorized as a Macro account, has 1,401,400 subscribers. The account's bio contains no text. The account has published 4 Spotlight posts, which have accumulated a total of 7,468,000 views. The average number of views per post is 1,867,000. The engagement rate for the account is 0.11%.

Account Classification

Account Size Macro
Verification Verified
Subscribers 1,401,400
Monetization Eligible Yes
Views per Subscriber 1.3x

Spotlight Performance Summary

Total Spotlight Posts 4
Total Views 7,468,000
Average Views/Post 1,867,000
Viral Rate (2x avg) 0.0%
Viral Rate (5x avg) 0.0%
Best Post Views 3,600,000

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @mrbeast averages 1,867,000 views per post, which is 23x the platform average. Among Macro creators, this places @mrbeast in the top tier of performers for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @mrbeast's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @mrbeast so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 1,401,400.

Spotlight Views & Performance Analysis

Detailed breakdown of @mrbeast's 4 Spotlight posts

The Snapchat account @mrbeast has 1,401,400 subscribers. An analysis of 4 Spotlight posts shows a total of 7,468,000 views, with an average of 1,867,000 views per post. The data for these 4 posts includes a total of 3,417 likes, averaging 854 likes per post, and a total of 4,684 comments, averaging 1,171 comments per post. There were 0 total shares recorded. The engagement rate for the analyzed posts is 0.11%.

1.9M

Avg Views/Post

7.5M

Total Views

0.0%

Viral Hit Rate

Engagement Benchmark

Compared to Macro tier average

Below Average

0.11%

Engagement Rate

3.4K

Total Likes

4.7K

Total Comments

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @mrbeast's 1.9M avg is 23.2× the platform average — exceptional reach. Each post reaches roughly 1 view for every 0.8 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers. The engagement rate of 0.11% (likes + comments ÷ views) places @mrbeast in the below average band for Macro creators.

Top Spotlight Posts by @mrbeast

Highest-viewed Spotlight content

# Post Views
1 Spotlight #1 3.6M
2 @mrbeast Spotlight post #2 thumbnail Spotlight #2 3.0M
3 @mrbeast Spotlight post #3 thumbnail Spotlight #3 818.0K
4 @mrbeast Spotlight post #4 thumbnail Spotlight #4 50.0K

Sound & Music Usage

Audio tracks used in @mrbeast's Spotlight posts

  1. 1 Original Sound — mrbeast
    1x
  2. 2 a cat, all set to a dynamic beat. This creative and entertaining piece showcases the fun of digital transformation and the power of AI in reimagining personal history. — @mrbeast with Original Sound by mrbeast
    1x
  3. 3 a $5 million jackpot on the line. See the excitement unfold as participants win incredible prizes like Lamborghinis, private islands, and life-changing sums of money. This is the thrilling conclusion to one of the biggest challenges ever. — @mrbeast with Original Sound by mrbeast
    1x

Compare & Discover Similar Creators

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@mrbeast vs

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@mrbeast Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @mrbeast has 1,401,400 subscribers and an average of 1,867,000 views per post, with an engagement rate of 0.11%. Based on these public subscriber and average view counts, the estimated monthly Spotlight Fund range is $149.36 - $298.72. The estimated sponsorship value for the account is $14,014.00 - $28,028.00 per post. These figures represent rough industry-standard estimates derived from the provided public metrics and are not actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 1.9M views/post — Spotlight only

$934 – $2,800

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.4M subscribers (Macro)

$7,007 – $16,817

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,401,400 -- Eligible
25+ posts per month ~0 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The Snapchat account @mrbeast is a verified profile with 1,401,400 subscribers. The account has no website listed in the bio and the category is not specified. The account records an average of 1,867,000 views per post and has a total of 7,468,000 views across four spotlights. The viral hit rate for 2x average views is 0.0%, and the viral hit rate for 5x average views is 0.0%.

Key Takeaways

The @mrbeast Snapchat account has 1,401,400 subscribers and is categorized as a Macro account tier. The account has a total of 7,468,000 views and 3,417 total likes. The account has posted 4 Spotlight posts with an engagement rate of 0.11%. The average views per post for the account is 1,867,000. The current posting cadence for the account is 0 videos per week. The viral hit rate for both 2x average and 5x average metrics is 0.0%.

Strengths

  • + Established subscriber base of 1,401,400
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (1.9M vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0/week vs 6.25 needed)
  • ~ Low viral hit rate (0.0%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @mrbeast

How many subscribers does @mrbeast have on Snapchat?

As of our latest data, @mrbeast (MrBeast) has 1,401,400 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @mrbeast get?

@mrbeast averages 1,867,000 views per Spotlight post. Their total tracked views across 4 posts are 7,468,000. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @mrbeast's performance significantly above the average.

How much does @mrbeast earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @mrbeast's estimated Spotlight ad-revenue share is $934 to $2,800 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $7,007 to $16,817 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @mrbeast eligible for Snapchat Creator Rewards?

Yes, @mrbeast exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @mrbeast's most viewed Spotlight post?

@mrbeast's top-performing Spotlight post has received 3,600,000 views. This is 1.9x their average per-post performance.

How does @mrbeast compare to other Snapchat creators?

With 1,401,400 subscribers, @mrbeast is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 1,867,000 views per Spotlight post is exceptional, placing them among the most-viewed creators on the platform.

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This analysis is based on SnapDataHub's tracking of @mrbeast's Snapchat profile and 4 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026