@melandphilsnaps (Mel and Phil) Snapchat profile picture

Mel and Phil

@melandphilsnaps

Just a couple brits tryna figure it out 🤷🏽‍♀️🤷🏼‍♂️ Currently: 📍Aus 🇦🇺

https://linktr.ee/melandphil Mid-Tier Creator

124.4K

Subscribers

21

Spotlight Posts

430.5K

Total Views

20.5K

Avg Views/Post

Rank ≈ #3.5K of 4.2K Mid-Tier creators (top 84%) Updated May 17, 2026

@melandphilsnaps Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Mel and Phil

The Snapchat account @melandphilsnaps, known as Mel and Phil, is categorized as a mid-tier account. According to the account bio, the creators are a British couple currently located in Australia. The account has 124,400 subscribers and has published 21 Spotlight posts. These posts have accumulated a total of 430,487 views, resulting in an average of 20,499 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 124,400
Monetization Eligible Yes
Views per Subscriber 0.2x

Spotlight Performance Summary

Total Spotlight Posts 21
Total Views 430,487
Average Views/Post 20,499
Viral Rate (2x avg) 4.8%
Viral Rate (5x avg) 4.8%
Best Post Views 360,722

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @melandphilsnaps averages 20,499 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @melandphilsnaps in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @melandphilsnaps's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @melandphilsnaps so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 124,400.

Spotlight Views & Performance Analysis

Detailed breakdown of @melandphilsnaps's 21 Spotlight posts

The Snapchat account @melandphilsnaps has 124,400 subscribers. An analysis of 21 Spotlight posts shows a total of 430,487 views, with an average of 20,499 views per post. The recorded metrics for likes, comments, and shares across the analyzed posts are 0. The average likes, average comments, and engagement rate are also 0.0%.

20.5K

Avg Views/Post

430.5K

Total Views

4.8%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @melandphilsnaps's 20.5K avg is 0.3× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 6.1 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The @melandphilsnaps Snapchat account has a total of 21 Spotlight posts with an average duration of 99.2 seconds. The duration distribution consists of 4 posts between 10-30 seconds, 5 posts between 30-60 seconds, and 12 posts exceeding 60 seconds. The 10-30s posts have an average of 96,509 views, the 30-60s posts have an average of 7,109 views, and the 60s+ posts have an average of 742 views. The most frequently used hashtags are ##bali (7x), ##balilife (5x), ##dogsofsnapchat (4x), ##puppy (4x), ##relationshiphumor (4x), ##couplecomedy (4x), ##dogsofspotlight (3x), and ##couplevideos (3x). Regarding audio, Original Sound — melandphilsnaps is used 17 times. Other sounds used include Original Sound — Contains: Lil Boo Thang - Paul Russell (1x), Original Sound — Contains: Fix You - Coldplay (1x), Original Sound — Contains: Every Kind Of Way - H.E.R. (1x), and Original Sound — Contains: Rich Flex - Drake, 21 Savage (1x).

10-30s

4

posts

96.5K avg views

30-60s

5

posts

7.1K avg views

60s+

12

posts

742 avg views

Average video duration: 99.2s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @melandphilsnaps

Highest-viewed Spotlight content

# Post Views
1 @melandphilsnaps Spotlight post #1 thumbnail Spotlight #1 360.7K
2 @melandphilsnaps Spotlight post #2 thumbnail Spotlight #2 24.5K
3 @melandphilsnaps Spotlight post #3 thumbnail Spotlight #3 17.1K
4 @melandphilsnaps Spotlight post #4 thumbnail Spotlight #4 10.1K
5 @melandphilsnaps Spotlight post #5 thumbnail Spotlight #5 8.2K
6 @melandphilsnaps Spotlight post #6 thumbnail Spotlight #6 4.5K
7 @melandphilsnaps Spotlight post #7 thumbnail Spotlight #7 3.2K
8 @melandphilsnaps Spotlight post #8 thumbnail Spotlight #8 1.2K
9 @melandphilsnaps Spotlight post #9 thumbnail Spotlight #9 1.0K

Posting Schedule & Frequency

When @melandphilsnaps posts on Snapchat Spotlight

The @melandphilsnaps account analyzed 21 Spotlight posts. The data shows an average of 9.0 videos per week with an average gap of 19.6 hours between posts. Peak posting days for the account are Friday, Thursday, and Sunday. The peak posting hours recorded in UTC are 15, 16, and 17.

9.0

Videos/Week

19.6h

Avg Gap Between Posts

Friday, Thursday, Sunday

Peak Days

16:00, 15:00, 17:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @melandphilsnaps publishes at each hour of the day, across 21 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

1

8

9

10

11

12

13

3

14

5

15

7

16

5

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @melandphilsnaps publishes more often. Their busiest hours are 16:00, 15:00, 17:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @melandphilsnaps hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @melandphilsnaps's 21 Spotlight posts

#bali (7) #balilife (5) #dogsofsnapchat (4) #puppy (4) #relationshiphumor (4) #couplecomedy (4) #dogsofspotlight (3) #couplevideos (3) #couplegoals (3) #dogs (3) #relationship (2) #straydog (2) #cute (2) #couple (2) #dogspotlight (2) #travel (2) #prank (2) #relationshipproblems (2) #datenight (2) #cutecore (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @melandphilsnaps's Spotlight posts

  1. 1 Original Sound — melandphilsnaps
    17x
  2. 2 Original Sound — Contains: Lil Boo Thang - Paul Russell
    1x
  3. 3 Original Sound — Contains: Fix You - Coldplay
    1x
  4. 4 Original Sound — Contains: Every Kind Of Way - H.E.R.
    1x
  5. 5 Original Sound — Contains: Rich Flex - Drake, 21 Savage
    1x

Compare & Discover Similar Creators

Stack @melandphilsnaps against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @melandphilsnaps to another creator

Get a side-by-side stats breakdown.

@melandphilsnaps vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@melandphilsnaps Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @melandphilsnaps has 124,400 subscribers and an average of 20,499 views per post. The account shows an engagement rate of 0.0%. These figures serve as the basis for industry-standard estimates regarding potential earnings. The estimated monthly Spotlight Fund range for the account is $8.61 - $17.22. Additionally, the estimated sponsorship value per post is $1,244.00 - $2,488.00. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These numbers do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 20.5K views/post — Spotlight only

$18 – $54

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 124.4K subscribers (Mid-Tier)

$995 – $1,866

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 124,400 -- Eligible
25+ posts per month ~9.0 posts/week (36/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @melandphilsnaps earn?

Full earnings breakdown page with methodology and caveats.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @melandphilsnakes (Mel and Phil) is a verified account with 124,400 subscribers. The account features a link to https://linktr.ee/melandphil in its bio. The account has an average of 20,499 views per post and a total of 430,487 views across 21 spotlights. The viral hit rate for 2x average views is 4.8%, and the viral hit rate for 5x average views is 4.8%.

Key Takeaways

The @melandphilsnaps Snapchat account has 124,400 subscribers and is classified as a mid-tier account. The account's bio states the creators are from the UK and are currently located in Australia. The account has published 21 Spotlight posts, resulting in a total of 430,487 views. The average number of views per post is 20,499. The recorded engagement rate for the account is 0.0%, and the total number of likes is 0. The viral hit rate for both 2x average and 5x average benchmarks is 4.8%. The account maintains a posting cadence of 9.0 videos per week. The peak posting days for the account are Thursday, Friday, and Sunday.

Strengths

  • + Established subscriber base of 124,400
  • + Verified account with platform credibility
  • + Posting cadence meets Creator Rewards threshold (9.0 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (20.5K vs ~80K) — room to grow reach
  • ~ Low viral hit rate (4.8%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @melandphilsnaps

How many subscribers does @melandphilsnaps have on Snapchat?
As of our latest data, @melandphilsnaps (Mel and Phil) has 124,400 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @melandphilsnaps get?
@melandphilsnaps averages 20,499 views per Spotlight post. Their total tracked views across 21 posts are 430,487. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @melandphilsnaps's performance significantly around the average.

How much does @melandphilsnaps earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @melandphilsnaps's estimated Spotlight ad-revenue share is $18 to $54 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $995 to $1,866 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @melandphilsnaps eligible for Snapchat Creator Rewards?
Yes, @melandphilsnaps exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @melandphilsnaps's most viewed Spotlight post?
@melandphilsnaps's top-performing Spotlight post has received 360,722 views. This is 17.6x their average per-post performance.

How often does @melandphilsnaps post on Snapchat?
@melandphilsnaps posts approximately 9.0 videos per week on Snapchat Spotlight, with an average gap of 19.6 hours between posts. Their most active posting days are Friday, Thursday, Sunday, typically around 16:00 and 15:00 UTC.

What type of content does @melandphilsnaps post?
@melandphilsnaps primarily posts video content with an average duration of 99.2 seconds. They primarily use "Original Sound — melandphilsnaps" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @melandphilsnaps compare to other Snapchat creators?
With 124,400 subscribers, @melandphilsnaps is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 20,499 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @melandphilsnaps's Snapchat profile and 21 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026