@mavs (Dallas Mavericks) Snapchat profile picture

Dallas Mavericks

@mavs

The Official Snapchat of the 2011 NBA Champion Dallas Mavericks 🏀

mavs.com Mid-Tier Creator

261.6K

Subscribers

16

Spotlight Posts

178.1K

Total Views

11.1K

Avg Views/Post

Rank ≈ #1.7K of 4.2K Mid-Tier creators (top 41%) Updated May 17, 2026

@mavs Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Dallas Mavericks

The Snapchat account @mavs is the official account for the 2011 NBA Champion Dallas Mavericks. The account currently has 261,600 subscribers and is classified within the mid-tier account category. The account has published 16 Spotlight posts, which have accumulated a total of 178,131 views. This results in an average of 11,133 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 261,600
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 16
Total Views 178,131
Average Views/Post 11,133
Viral Rate (2x avg) 6.2%
Viral Rate (5x avg) 6.2%
Best Post Views 63,719

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @mavs averages 11,133 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @mavs in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @mavs's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @mavs so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 261,600.

Spotlight Views & Performance Analysis

Detailed breakdown of @mavs's 16 Spotlight posts

The @mavs Snapchat account has 261,600 subscribers. The account's analysis includes 16 Spotlight posts, which have accumulated a total of 178,131 views and an average of 11,133 views per post. The recorded metrics for likes, comments, and shares are 0 for both total and average values. The engagement rate for the analyzed posts is 0.0%.

11.1K

Avg Views/Post

178.1K

Total Views

6.2%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @mavs's 11.1K avg is 0.1× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 23.5 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The @mavs Snapchat account has published a total of 16 Spotlight posts. The average duration of these posts is 38.5 seconds. The distribution of post lengths includes two posts under 10 seconds, nine posts between 10 and 30 seconds, two posts between 30 and 60 seconds, and three posts exceeding 60 seconds. The view counts for these posts vary by duration. Posts under 10 seconds averaged 6,124 views, while posts between 10 and 30 seconds averaged 14,020 views. Posts between 30 and 60 seconds averaged 4,676 views, and posts lasting over 60 seconds averaged 10,117 views. The account uses "Original Sound — mavs" in 15 of its posts.

<10s

2

posts

6.1K avg views

10-30s

9

posts

14.0K avg views

30-60s

2

posts

4.7K avg views

60s+

3

posts

10.1K avg views

Average video duration: 38.5s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @mavs

Highest-viewed Spotlight content

# Post Views
1 @mavs Spotlight post #1 thumbnail Spotlight #1 63.7K
2 @mavs Spotlight post #2 thumbnail Spotlight #2 16.8K
3 @mavs Spotlight post #3 thumbnail Spotlight #3 15.3K
4 @mavs Spotlight post #4 thumbnail Spotlight #4 11.7K
5 @mavs Spotlight post #5 thumbnail Spotlight #5 10.3K
6 @mavs Spotlight post #6 thumbnail Spotlight #6 9.7K
7 @mavs Spotlight post #7 thumbnail Spotlight #7 9.4K
8 @mavs Spotlight post #8 thumbnail Spotlight #8 9.0K
9 @mavs Spotlight post #9 thumbnail Spotlight #9 6.4K

Posting Schedule & Frequency

When @mavs posts on Snapchat Spotlight

The @mavs account has 16 analyzed Spotlight posts with an average of 0.9 videos per week. The average gap between posts is 190.0 hours. Peak posting days for the account are Wednesday, Sunday, and Friday. The peak posting hours in UTC are 23, 5, and 2.

0.9

Videos/Week

190.0h

Avg Gap Between Posts

Wednesday, Sunday, Friday

Peak Days

23:00, 5:00, 2:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @mavs publishes at each hour of the day, across 16 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

2

3

4

4

5

6

7

8

9

10

11

12

13

14

15

1

16

1

17

18

1

19

1

20

21

1

22

5

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @mavs publishes more often. Their busiest hours are 23:00, 5:00, 2:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @mavs hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @mavs's Spotlight posts

  1. 1 Original Sound — mavs
    15x

Compare & Discover Similar Creators

Stack @mavs against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @mavs to another creator

Get a side-by-side stats breakdown.

@mavs vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@mavs Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @mavs has 261,600 subscribers and an average of 11,133 views per post. The account shows an engagement rate of 0.0%. These figures serve as the basis for industry-standard estimates regarding potential earnings. The estimated Spotlight Fund range for the account is $3.56 - $7.13 per month. The estimated sponsorship value is $2,616.00 - $5,232.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These values do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 11.1K views/post — Spotlight only

$7 – $22

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 261.6K subscribers (Mid-Tier)

$2,093 – $3,924

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 261,600 -- Eligible
25+ posts per month ~0.9 posts/week (4/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The @mavs Snapchat account is a verified profile that includes a link to mavs.com in its bio. The account has 261,600 subscribers and an average of 11,133 views per post. Across 16 spotlights, the account has accumulated a total of 178,131 views. The viral hit rate for posts reaching 2x the average view count is 6.2%, and the viral hit rate for posts reaching 5x the average view count is also 6.2%.

Key Takeaways

The @mavs Snapchat account has 261,600 subscribers and is classified as a mid-tier account. The account bio identifies it as the official Snapchat of the 2011 NBA Champion Dallas Mavericks. The account has published 16 Spotlight posts with an average of 11,133 views per post. The total view count for the account is 178,131, and the total number of likes recorded is 0. The engagement rate for the account is 0.0%. The viral hit rate, measured at both 2x and 5x the average, is 6.2%. The posting cadence for the account is 0.9 videos per week. The peak posting days for the account are Wednesday, Friday, and Sunday.

Strengths

  • + Established subscriber base of 261,600
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (11.1K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~0.9/week vs 6.25 needed)
  • ~ Low viral hit rate (6.2%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @mavs

How many subscribers does @mavs have on Snapchat?

As of our latest data, @mavs (Dallas Mavericks) has 261,600 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @mavs get?

@mavs averages 11,133 views per Spotlight post. Their total tracked views across 16 posts are 178,131. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @mavs's performance significantly around the average.

How much does @mavs earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @mavs's estimated Spotlight ad-revenue share is $7 to $22 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $2,093 to $3,924 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @mavs eligible for Snapchat Creator Rewards?

Yes, @mavs exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @mavs's most viewed Spotlight post?

@mavs's top-performing Spotlight post has received 63,719 views. This is 5.7x their average per-post performance.

How often does @mavs post on Snapchat?

@mavs posts approximately 0.9 videos per week on Snapchat Spotlight, with an average gap of 190.0 hours between posts. Their most active posting days are Wednesday, Sunday, Friday, typically around 23:00 and 5:00 UTC.

What type of content does @mavs post?

@mavs primarily posts video content with an average duration of 38.5 seconds. They primarily use "Original Sound — mavs" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @mavs compare to other Snapchat creators?

With 261,600 subscribers, @mavs is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 11,133 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @mavs's Snapchat profile and 16 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026