@mattso2014 (Matt Sowards (Sorrow Sky)) Snapchat profile picture

Matt Sowards (Sorrow Sky)

@mattso2014

Matt Sowards Content Creator & Music Artist Daily videos, real life & behind the scenes Florida

Mid-Tier Creator

121.0K

Subscribers

20

Spotlight Posts

24.9K

Total Views

1.2K

Avg Views/Post

Rank ≈ #3.6K of 4.2K Mid-Tier creators (top 86%) Updated May 17, 2026

@mattso2014 Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Matt Sowards (Sorrow Sky)

The Snapchat account @mattso2014, belonging to Matt Sowards (Sorrow Sky), is categorized as a mid-tier account with 121,000 subscribers. According to the account bio, the creator is a music artist and content creator based in Florida who posts daily videos, real-life content, and behind-the-scenes footage. The account has 20 Spotlight posts with a total of 24,892 views. This results in an average of 1,245 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Not Verified
Subscribers 121,000
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 20
Total Views 24,892
Average Views/Post 1,245
Viral Rate (2x avg) 10.0%
Viral Rate (5x avg) 5.0%
Best Post Views 17,759

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @mattso2014 averages 1,245 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @mattso2014 in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @mattso2014's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @mattso2014 so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 121,000.

Spotlight Views & Performance Analysis

Detailed breakdown of @mattso2014's 20 Spotlight posts

The Snapchat account @mattso2014 has 121,000 subscribers. An analysis of 20 Spotlight posts shows a total of 24,892 views, with an average of 1,245 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The average likes, average comments, and engagement rate are also 0.0%.

1.2K

Avg Views/Post

24.9K

Total Views

10.0%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @mattso2014's 1.2K avg is 0.0× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 97.2 subscribers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @mattso2014 has published 20 total Spotlight posts. The average duration of these posts is 33.8 seconds. The duration distribution consists of 4 posts under 10 seconds with an average of 1,058 views, 7 posts between 10 and 30 seconds with an average of 2,951 views, 7 posts between 30 and 60 seconds with 0 views, and 2 posts exceeding 60 seconds with 0 views. The account utilizes various hashtags, with ##fyp appearing 10 times, ##gaming appearing 7 times, ##fyyp appearing 6 times, and ##FYP, ##foryou, ##MarvelRivals, ##GamerLife, and ##funny each appearing 3 times or fewer. In terms of audio, Original Sound — mattso2014 is used in 14 posts. Other used sounds include So Blessed (feat. Juicy J [Explicit]) by Juicy J and Sorrow Sky (2x), Beside You by Sorrow Sky (1x), Original Sound — Contains: All On Me - Lil Baby, G Herbo (1x), and School's Out by Alice Cooper (1x).

<10s

4

posts

1.1K avg views

10-30s

7

posts

3.0K avg views

30-60s

7

posts

0 avg views

60s+

2

posts

0 avg views

Average video duration: 33.8s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @mattso2014

Highest-viewed Spotlight content

# Post Views
1 @mattso2014 Spotlight post #1 thumbnail This my exact truck but in the game lol 17.8K
2 @mattso2014 Spotlight post #2 thumbnail Spotlight #2 4.2K
3 @mattso2014 Spotlight post #3 thumbnail Spotlight #3 1.8K
4 @mattso2014 Spotlight post #4 thumbnail Spotlight #4 1.1K
5 @mattso2014 Spotlight post #5 thumbnail Spotlight #5 0
6 @mattso2014 Spotlight post #6 thumbnail Spotlight #6 0
7 @mattso2014 Spotlight post #7 thumbnail Spotlight #7 0
8 @mattso2014 Spotlight post #8 thumbnail Spotlight #8 0
9 @mattso2014 Spotlight post #9 thumbnail Spotlight #9 0

Posting Schedule & Frequency

When @mattso2014 posts on Snapchat Spotlight

The account @mattso2014 has a recorded average of 13.5 videos per week across 20 analyzed Spotlight posts. The average gap between posts is 13.1 hours. Peak posting days for the account are Friday, Thursday, and Monday. The peak posting hours in UTC are 22, 0, and 15.

13.5

Videos/Week

13.1h

Avg Gap Between Posts

Friday, Thursday, Monday

Peak Days

22:00, 0:00, 15:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @mattso2014 publishes at each hour of the day, across 20 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

3

0

2

1

2

3

4

5

6

7

8

9

10

2

11

1

12

2

13

1

14

2

15

1

16

17

18

19

1

20

21

5

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @mattso2014 publishes more often. Their busiest hours are 22:00, 0:00, 15:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @mattso2014 hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @mattso2014's 20 Spotlight posts

#fyp (10) #gaming (7) #fyyp (6) #FYP (3) #foryou (3) #MarvelRivals (2) #GamerLife (2) #funny (2) #TheOffice (2) #setup (2) #LevelUp (1) #Marvel (1) #GamingLegends (1) #SnapAdventures (1) #EpicBattles (1) #M (1) #OPLegends (1) #GamingCommunity (1) #EpicWins (1) #MarvelFans (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @mattso2014's Spotlight posts

  1. 1 Original Sound — mattso2014
    14x
  2. 2 So Blessed (feat. Juicy J [Explicit]) — Juicy J, Sorrow Sky
    2x
  3. 3 Beside You — Sorrow Sky
    1x
  4. 4 Original Sound — Contains: All On Me - Lil Baby, G Herbo
    1x
  5. 5 School's Out — Alice Cooper
    1x

Compare & Discover Similar Creators

Stack @mattso2014 against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @mattso2014 to another creator

Get a side-by-side stats breakdown.

@mattso2014 vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@mattso2014 Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @mattso2014 has 121,000 subscribers and an average of 1,245 views per post, with a recorded engagement rate of 0.0%. Based on these public subscriber and average view counts, the estimated Spotlight Fund range is $0.50 - $1.00 per month. The estimated sponsorship value is $1,210.00 - $2,420.00 per post. These figures represent rough industry-standard estimates derived from the provided public metrics. These amounts are not actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 1.2K views/post — Spotlight only

$1 – $3

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 121.0K subscribers (Mid-Tier)

$968 – $1,815

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 121,000 -- Eligible
25+ posts per month ~13.5 posts/week (54/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @mattso2014 earn?

Full earnings breakdown page with methodology and caveats.

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Open the live calculator pre-filled with @mattso2014's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @mattso2014, belonging to Matt Sowards (Sorrow Sky), has 121,000 subscribers and is not verified. The account does not have a specified category or a website listed in the bio. The account records an average of 1,245 views per post. Across 20 spotlights, the total view count is 24,892. The viral hit rate at 2x the average view count is 10.0%, and the viral hit rate at 5x the average view count is 5.0%.

Key Takeaways

The @mattso2014 Snapchat account has 121,000 subscribers and is classified as a mid-tier account. The account bio identifies Matt Sowards as a content creator and music artist based in Florida. The account has published 20 Spotlight posts with an average of 1,245 views per post. The total view count for the account is 24,892, and the total number of likes recorded is 0. The engagement rate for the account is 0.0%. The viral hit rate for posts reaching 2x the average view count is 10.0%, while the rate for posts reaching 5x the average view count is 5.0%. The posting cadence for the account is 13.5 videos per week. The peak posting days for the account are Monday, Thursday, and Friday.

Strengths

  • + Established subscriber base of 121,000
  • + Posting cadence meets Creator Rewards threshold (13.5 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (1.2K vs ~80K) — room to grow reach
  • ~ Unverified account — verification can improve credibility
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @mattso2014

How many subscribers does @mattso2014 have on Snapchat?
As of our latest data, @mattso2014 (Matt Sowards (Sorrow Sky)) has 121,000 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @mattso2014 get?
@mattso2014 averages 1,245 views per Spotlight post. Their total tracked views across 20 posts are 24,892. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @mattso2014's performance significantly around the average.

How much does @mattso2014 earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @mattso2014's estimated Spotlight ad-revenue share is $1 to $3 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $968 to $1,815 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @mattso2014 eligible for Snapchat Creator Rewards?
Yes, @mattso2014 exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @mattso2014's most viewed Spotlight post?
@mattso2014's top-performing Spotlight post has received 17,759 views, with the caption "This my exact truck but in the game lol". This is 14.3x their average per-post performance.

How often does @mattso2014 post on Snapchat?
@mattso2014 posts approximately 13.5 videos per week on Snapchat Spotlight, with an average gap of 13.1 hours between posts. Their most active posting days are Friday, Thursday, Monday, typically around 22:00 and 0:00 UTC.

What type of content does @mattso2014 post?
@mattso2014 primarily posts video content with an average duration of 33.8 seconds. They primarily use "Original Sound — mattso2014" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @mattso2014 compare to other Snapchat creators?
With 121,000 subscribers, @mattso2014 is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 1,245 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @mattso2014's Snapchat profile and 20 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026