@matthew (Matthew Espinosa) Snapchat profile picture

Matthew Espinosa

@matthew

no seriously, subscribe for a cookie⬇️

Comedy & Entertainment Macro Creator

1.1M

Subscribers

25

Spotlight Posts

15

Total Views

1

Avg Views/Post

Rank ≈ #583 of 663 Macro creators (top 88%) Updated Jun 3, 2026

@matthew Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Matthew Espinosa

The Snapchat account @matthew, belonging to Matthew Espinosa, is a verified account categorized under Comedy & Entertainment. The account currently holds a subscriber count of 1,099,200, placing it within the Macro account tier. The account bio contains the text, "no seriously, subscribe for a cookie⬇️". The account has published 25 Spotlight posts. These posts have accumulated a total of 15 views. The average number of views per post is 1. The viral rate, defined as posts exceeding two times the average view count, is 16.0%. The ratio of views to subscribers is 1/1,099,200. The engagement rate for the account is 100.0%.

Account Classification

Account Size Macro
Verification Verified
Category Comedy & Entertainment
Subscribers 1,099,200
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 25
Total Views 15
Average Views/Post 1
Viral Rate (2x avg) 16.0%
Viral Rate (5x avg) 0.0%
Best Post Views 3

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @matthew averages 1 views per post, which is 0x the platform average. Among Macro creators, this places @matthew in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @matthew's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @matthew so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 1,099,200.

Spotlight Views & Performance Analysis

Detailed breakdown of @matthew's 25 Spotlight posts

The Spotlight performance for the @matthew account consists of 25 analyzed posts. These posts accumulated a total of 15 views, resulting in an average of 1 view per post. This average of 1 view per post is being compared to the platform-wide average of approximately 80,000 views per post. The total number of likes recorded across these posts is 21, which equates to an average of 1 like per post. The engagement rate for the analyzed content is 100.0%. The account currently has 1,099,200 subscribers. Within the set of 25 posts, the viral hit rate for posts exceeding 2x the average views is 16.0%. The viral hit rate for posts exceeding 5x the average views is 0.0%.

1

Avg Views/Post

15

Total Views

16.0%

Viral Hit Rate

Engagement Benchmark

Compared to Macro tier average

Excellent

100.00%

Engagement Rate

21

Total Likes

Engagement Quality Analysis

Median-based metrics that resist outlier viral hits.

0

Median Views

1

75th Percentile Views

3

Top Post Views

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @matthew's 1 avg is 0.0× the platform average — below platform median, which is common for newer or niche Macro accounts. Each post reaches roughly 1 view for every 1099200.0 subscribers — a wide spread between subscriber count and per-post reach. The engagement rate of 100.00% (likes + comments ÷ views) places @matthew in the excellent band for Macro creators.

Best-Performing Spotlight, Decomposed

What @matthew's single biggest Spotlight had going for it — the patterns worth replicating.

Top Spotlight post by @matthew

3 views

3.0× @matthew's average post .

"In this vlog-style clip, Matthew Espinosa shares his experience checking into the Wynn Las Vegas hotel. He highlights the convenience of being able to listen to music on the hotel's iPad during check-in, a feature he appreciates. The video provides a behind-the-scenes look at the"

361 characters

♪ Original Sound

Sound Used

Top Spotlight Posts by @matthew

Highest-viewed Spotlight content

# Post Views
1 @matthew Spotlight post #1 thumbnail Spotlight #1 3
2 @matthew Spotlight post #2 thumbnail Spotlight #2 2
3 @matthew Spotlight post #3 thumbnail Spotlight #3 2
4 @matthew Spotlight post #4 thumbnail Spotlight #4 2
5 @matthew Spotlight post #5 thumbnail Spotlight #5 1
6 @matthew Spotlight post #6 thumbnail Spotlight #6 1
7 @matthew Spotlight post #7 thumbnail Spotlight #7 1
8 @matthew Spotlight post #8 thumbnail Spotlight #8 1
9 @matthew Spotlight post #9 thumbnail Spotlight #9 1

Most Common Words

Frequent caption words across @matthew's Spotlight posts (excludes stopwords, hashtags, mentions)

matthew (29) original (21) sound (21) espinosa (17) captures (10) music (9) stage (9) experience (8) concert (6) hotel (6) beyonc (6) pizza (6) features (5) moment (5) vibrant (5) atmosphere (5) hut (5) dynamic (4) lighting (4) performance (4) live (4) journey (4) las (4) vegas (4) lights (4) spotify (4) better (4) floor' (4) screen (4) tour (4)

Sound & Music Usage

Audio tracks used in @matthew's Spotlight posts

  1. 1 Original Sound — matthew
    7x
  2. 2 intense energy. The footage captures him playing guitar and singing passionately on stage, with dramatic lighting and close-up shots highlighting his performance. The video has a raw, live concert feel, showcasing the artist's charisma and musical talent. — @matthew with Original Sound by matthew
    1x
  3. 3 a red and white checkered pattern and carrying a backpack. The scene is illuminated — the aircraft's lights and the vehicle's interior glow, creating a candid moment of travel. by @matthew with Doses & Mimosas by Cherub
    1x
  4. 4 dynamic blue, red, and purple lights flashing across the interior, creating an energetic atmosphere. Passengers are seen enjoying the ride, with one person in a white hoodie taking a selfie under the colorful glow. The journey continues with views of the city skyline and passing traffic, all set to a pulsating electronic music track that perfectly captures the essence of a night out. — @matthew with Original Sound by matthew
    1x
  5. 5 Crush — Spencer Elmer, Arz & Journey Montana
    1x
  6. 6 MY HOUSE — Beyoncé
    1x
  7. 7 colorful lighting and a 'NO SMOKING' sign visible above the stage, immersing viewers in the live music event. — @matthew with Original Sound by matthew
    1x
  8. 8 a centerpiece cake, elegant furniture, and a well-stocked buffet table. The modern interior features marble floors, stylish lighting, and a cozy ambiance perfect for entertaining. — @matthew with original sound
    1x

Best Day of the Week to Post

@matthew's Spotlight performance broken down by day

Day Posts Avg Views
Monday 0
Tuesday 0
Wednesday 0
Thursday 0
Friday 0
Saturday 0
Sunday 0

Caption Length & Performance

How @matthew's caption length correlates with Spotlight views

100.0%

Posts with Caption

330

Avg Caption Chars

308

Median Chars

569

Longest Caption

Caption Length Posts Avg Views
Medium (40-100) 1 0
Long (100+) 24 1

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@matthew Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @matthew has a subscriber count of 1,099,200. Based on the 25 Spotlight posts tracked, the account has an average of 1 view per post. These figures serve as the basis for rough industry estimates regarding potential earnings, which are calculated using the public subscriber count and tracked Spotlight performance. The estimated sponsorship value for the account is between $5,496 and $13,190 per post. Under the 2025+ unified Snapchat Monetization Program, the estimated Spotlight ad-revenue share for the account is $0 per month, based on a rate of $0.5 to $1.5 per 1,000 views. The account meets the subscriber threshold of 50,000+ required for the program. The 2026 Snapchat Monetization Program requirements include maintaining 50,000 subscribers, 25 posts per month, and 10 posting days within a 28-day period, alongside one of the following metrics: 10,000,000 Story views, 1,000,000 Spotlight views, or 12,000 view-hours in 28 days. These figures represent estimated ranges and are not actual earnings. While the current program provides an ad-revenue share, brand deals and Stories ad share, which is not captured in this data, are typically larger income sources for established creators. The data provided focuses on the tracked Spotlight performance and the subscriber base.

Ad Revenue Share (Est. Monthly)

Based on avg 1 views/post — Spotlight only

$0 – $0

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.1M subscribers (Macro)

$5,496 – $13,190

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,099,200 -- Eligible
25+ posts per month ~0 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The Snapchat account @matthew is a verified account categorized under Comedy & Entertainment. The account currently holds a subscriber count of 1,099,200 and is classified within the Macro account tier. There is no website listed in the account biography. The account has recorded a total of 15 views across 25 Spotlight posts. The average number of views per post is 1. The viral hit rate at 2x the average is 16.0%. The views per subscriber ratio for this account is 0.0x. This metric represents the relationship between the total number of views and the total number of subscribers.

Key Takeaways

The Snapchat account @matthew is classified within the Macro account tier. The account currently maintains a total of 1,099,200 subscribers. The profile description contains the text, "no seriously, subscribe for a cookie⬇️". The account is categorized under Comedy & Entertainment. The data shows a total of 25 Spotlight posts have been published to the account. The recorded average duration for posts is 0s. The account has accumulated a total of 15 views. The average views per post is 1. The viral hit rate at 2x the average is 16.0%. The data for the viral hit rate at 5x the average is not provided. The posting cadence is 0 videos per week. There is no data available regarding peak posting days for this account. The account displays an engagement rate of 100.0%.

Strengths

  • + Established subscriber base of 1,099,200
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)
  • + Active engagement at 100.00% rate

Opportunities

  • ~ Average views below Spotlight platform average (1 vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~0/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @matthew

How many subscribers does @matthew have on Snapchat?

As of our latest data, @matthew (Matthew Espinosa) has 1,099,200 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @matthew get?

@matthew averages 1 views per Spotlight post. Their total tracked views across 25 posts are 15. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @matthew's performance significantly around the average.

How much does @matthew earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @matthew's estimated Spotlight ad-revenue share is $0 to $0 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $5,496 to $13,190 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @matthew eligible for Snapchat Creator Rewards?

Yes, @matthew exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @matthew's most viewed Spotlight post?

@matthew's top-performing Spotlight post has received 3 views. This is 3.0x their average per-post performance.

How does @matthew compare to other Snapchat creators?

With 1,099,200 subscribers, @matthew is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 1 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @matthew's Snapchat profile and 25 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: Jun 3, 2026