@matt_andabby (Matt and Abby) Snapchat profile picture

Matt and Abby

@matt_andabby

We’re high school sweethearts that got married in college, moved across the country, and had 2 kids!

442.5K

Subscribers

23

Spotlight Posts

1.7M

Total Views

74.1K

Avg Views/Post

Rank ≈ #793 of 4.2K Mid-Tier creators (top 19%) 2.0× the Mid-Tier median (217.6K subs) Updated May 17, 2026

@matt_andabby Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Matt and Abby

The Snapchat account @matt_andabby, categorized as a mid-tier account, features a bio describing the creators as high school sweethearts who married in college, moved across the country, and have two children. The account has 442,500 subscribers. The account has published 23 Spotlight posts, which have accumulated a total of 1,704,451 views. This results in an average of 74,107 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 442,500
Monetization Eligible Yes
Views per Subscriber 0.2x

Spotlight Performance Summary

Total Spotlight Posts 23
Total Views 1,704,451
Average Views/Post 74,107
Viral Rate (2x avg) 4.3%
Viral Rate (5x avg) 4.3%
Best Post Views 936,550

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @matt_andabby averages 74,107 views per post, which is 1x the platform average. Among Mid-Tier creators, this places @matt_andabby in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @matt_andabby's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @matt_andabby so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 442,500.

Spotlight Views & Performance Analysis

Detailed breakdown of @matt_andabby's 23 Spotlight posts

The Snapchat account @matt_andabby has 442,500 subscribers. An analysis of 23 Spotlight posts shows a total of 1,704,451 views, with an average of 74,107 views per post. The data for the analyzed posts shows 0 total likes, 0 total comments, and 0 total shares. The average likes, average comments, and average views per post are 0, 0, and 74,107, respectively. The engagement rate for these posts is 0.0%.

74.1K

Avg Views/Post

1.7M

Total Views

4.3%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @matt_andabby's 74.1K avg is 0.9× the platform average — in line with platform norms. Each post reaches roughly 1 view for every 6.0 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @matt_andabby has published a total of 23 Spotlight posts. The average duration of these posts is 55.6 seconds. The distribution of post lengths includes 2 posts under 10 seconds, 3 posts between 10 and 30 seconds, 6 posts between 30 and 60 seconds, and 12 posts exceeding 60 seconds. In terms of view counts per duration category, posts under 10 seconds averaged 36,335 views, posts between 10 and 30 seconds averaged 332,196 views, posts between 30 and 60 seconds averaged 36,858 views, and posts over 60 seconds averaged 34,504 views. The account uses the hashtag ##4 once. Regarding audio, the account uses Original Sound — matt_andabby in 22 posts and Original Sound — Contains: Can't Help Falling in Love - Haley Reinhart in 1 post.

<10s

2

posts

36.3K avg views

10-30s

3

posts

332.2K avg views

30-60s

6

posts

36.9K avg views

60s+

12

posts

34.5K avg views

Average video duration: 55.6s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @matt_andabby

Highest-viewed Spotlight content

# Post Views
1 @matt_andabby Spotlight post #1 thumbnail Spotlight #1 936.5K
2 @matt_andabby Spotlight post #2 thumbnail Spotlight #2 89.3K
3 @matt_andabby Spotlight post #3 thumbnail Spotlight #3 73.0K
4 @matt_andabby Spotlight post #4 thumbnail Spotlight #4 61.7K
5 @matt_andabby Spotlight post #5 thumbnail Spotlight #5 58.0K
6 @matt_andabby Spotlight post #6 thumbnail Spotlight #6 54.6K
7 @matt_andabby Spotlight post #7 thumbnail Spotlight #7 47.7K
8 @matt_andabby Spotlight post #8 thumbnail Spotlight #8 47.0K
9 @matt_andabby Spotlight post #9 thumbnail Spotlight #9 36.0K

Posting Schedule & Frequency

When @matt_andabby posts on Snapchat Spotlight

The @matt_andabby account has 23 analyzed Spotlight posts. The account maintains an average of 1.9 videos per week, with an average gap of 91.7 hours between posts. Peak posting days for the account are Monday, Tuesday, and Wednesday. The peak posting hours recorded in UTC are 15, 17, and 18.

1.9

Videos/Week

91.7h

Avg Gap Between Posts

Monday, Tuesday, Wednesday

Peak Days

17:00, 18:00, 15:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @matt_andabby publishes at each hour of the day, across 23 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

3

15

2

16

7

17

6

18

19

2

20

2

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @matt_andabby publishes more often. Their busiest hours are 17:00, 18:00, 15:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @matt_andabby hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @matt_andabby's 23 Spotlight posts

#4 (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @matt_andabby's Spotlight posts

  1. 1 Original Sound — matt_andabby
    22x
  2. 2 Original Sound — Contains: Can't Help Falling in Love - Haley Reinhart
    1x

Compare & Discover Similar Creators

Stack @matt_andabby against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @matt_andabby to another creator

Get a side-by-side stats breakdown.

@matt_andabby vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@matt_andabby Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @matt_andabby has 442,500 subscribers and an average of 74,107 views per post. The account shows an engagement rate of 0.0%. Rough industry-standard estimates based on the public subscriber count and average views place the estimated Spotlight Fund range between $34.09 and $68.18 per month. The estimated sponsorship value is between $4,425.00 and $8,850.00 per post. These figures are estimates and do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 74.1K views/post — Spotlight only

$71 – $213

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 442.5K subscribers (Mid-Tier)

$3,540 – $6,638

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 442,500 -- Eligible
25+ posts per month ~1.9 posts/week (8/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The Snapchat account @matt_andabby is a verified profile with 442,500 subscribers. The account features a link to https://www.shopltk.com/explore/AbbyHoward in the bio. The average number of views per post is 74,107, and the total views across 23 spotlights amount to 1,704,451. The account's viral hit rate at 2x the average is 4.3%, and the viral hit rate at 5x the average is also 4.3%.

Key Takeaways

The @matt_andabby Snapchat account has 442,500 subscribers and is categorized as a mid-tier account. The account bio states that the creators are high school sweethearts who married in college, moved across the country, and have two children. The account has published 23 Spotlight posts, resulting in a total of 1,704,451 views. The average number of views per post is 74,107. The recorded engagement rate for the account is 0.0%, and the total number of likes is 0. The viral hit rate for both 2x average and 5x average benchmarks is 4.3%. The posting cadence for the account is 1.9 videos per week. The peak posting days for the account are Monday, Tuesday, and Wednesday.

Strengths

  • + Established subscriber base of 442,500
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (74.1K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~1.9/week vs 6.25 needed)
  • ~ Low viral hit rate (4.3%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @matt_andabby

How many subscribers does @matt_andabby have on Snapchat?

As of our latest data, @matt_andabby (Matt and Abby) has 442,500 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @matt_andabby get?

@matt_andabby averages 74,107 views per Spotlight post. Their total tracked views across 23 posts are 1,704,451. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @matt_andabby's performance significantly around the average.

How much does @matt_andabby earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @matt_andabby's estimated Spotlight ad-revenue share is $71 to $213 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $3,540 to $6,638 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @matt_andabby eligible for Snapchat Creator Rewards?

Yes, @matt_andabby exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @matt_andabby's most viewed Spotlight post?

@matt_andabby's top-performing Spotlight post has received 936,550 views. This is 12.6x their average per-post performance.

How often does @matt_andabby post on Snapchat?

@matt_andabby posts approximately 1.9 videos per week on Snapchat Spotlight, with an average gap of 91.7 hours between posts. Their most active posting days are Monday, Tuesday, Wednesday, typically around 17:00 and 18:00 UTC.

What type of content does @matt_andabby post?

@matt_andabby primarily posts video content with an average duration of 55.6 seconds. They primarily use "Original Sound — matt_andabby" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @matt_andabby compare to other Snapchat creators?

With 442,500 subscribers, @matt_andabby is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 74,107 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @matt_andabby's Snapchat profile and 23 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026