@malcoms_food | Snapchat Account Stats

Q: How many subscribers does @malcoms_food have on Snapchat?

@malcoms_food has 168.2K subscribers on Snapchat as of 2025.

Q: How many Spotlight views does @malcoms_food get?

@malcoms_food averages 224.3K views per Spotlight post, with 6.5M total views across 29 posts.

Q: How much does @malcoms_food earn on Snapchat?

Under the 2025+ unified Snapchat Monetization Program, @malcoms_food's estimated Spotlight ad-revenue share is $271 - $813 per month, with estimated sponsorship value of $1,346 - $2,523 per post. Stories ad-revenue share and direct brand deals are typically larger but not captured here.

Q: Is @malcoms_food eligible for Snapchat Creator Rewards?

Yes, @malcoms_food meets the 50,000 subscriber threshold for Snapchat's Creator Rewards program.

Q: What is @malcoms_food's most viewed Spotlight post?

@malcoms_food's top Spotlight post has received 1.2M views.

@malcoms_food Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Malcom's Food

The Snapchat account @malcoms_food, known as Malcom's Food, has 168,200 subscribers and is classified as a mid-tier account. The account bio includes links to Instagram (Malcoms.food) and TikTok (malcomsfood2) profiles, and provides the email address [email protected]. The account has published 29 Spotlight posts, accumulating a total of 6,505,285 views. The average number of views per post is 224,320. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size	Mid-Tier
Verification	Not Verified
Subscribers	168,200
Monetization Eligible	Yes
Views per Subscriber	1.3x

Spotlight Performance Summary

Total Spotlight Posts	29
Total Views	6,505,285
Average Views/Post	224,320
Viral Rate (2x avg)	13.8%
Viral Rate (5x avg)	3.4%
Best Post Views	1,164,402

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @malcoms_food averages 224,320 views per post, which is 3x the platform average. Among Mid-Tier creators, this places @malcoms_food in the upper range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @malcoms_food's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @malcoms_food so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 168,200.

Spotlight Views & Performance Analysis

Detailed breakdown of @malcoms_food's 29 Spotlight posts

The Snapchat account @malcoms_food has 168,200 subscribers. An analysis of 29 Spotlight posts shows a total of 6,505,285 views, with an average of 224,320 views per post. The recorded metrics for likes, comments, and shares are 0. The average likes, average comments, and engagement rate are all 0.0%.

224.3K

Avg Views/Post

6.5M

Total Views

13.8%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @malcoms_food's 224.3K avg is 2.8× the platform average — well above average. Each post reaches roughly 1 view for every 0.7 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @malcoms_food has published 29 total Spotlight posts. The average duration of these posts is 62.9 seconds. The duration distribution consists of 2 posts between 30 and 60 seconds, which have an average of 52,913 views, and 27 posts exceeding 60 seconds, which have an average of 237,017 views. The account utilizes several hashtags, with ##food appearing 27 times, ##recette appearing 26 times, and ##humour appearing 24 times. Other used hashtags include ##recettefacile (15x), ##chocolat (4x), ##dessert (4x), ##fastfood (3x), and ##pasta (2x). All 29 posts utilize the audio track "Original Sound — malcoms_food."

30-60s

2

posts

52.9K avg views

60s+

27

posts

237.0K avg views

Average video duration: 62.9s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

#	Post	Views	Duration	Audio
1	Spotlight #1	1.2M	1m 2s	Original Sound
2	Spotlight #2	723.2K	1m	Original Sound
3	Spotlight #3	633.5K	1m 3s	Original Sound
4	Spotlight #4	480.0K	1m 1s	Original Sound
5	Spotlight #5	413.2K	1m	Original Sound
6	Spotlight #6	312.3K	1m 1s	Original Sound
7	Spotlight #7	289.2K	1m	Original Sound
8	Spotlight #8	277.3K	1m	Original Sound
9	Spotlight #9	274.5K	1m	Original Sound

Posting Schedule & Frequency

When @malcoms_food posts on Snapchat Spotlight

The account @malcoms_food has 29 analyzed Spotlight posts. The data shows an average of 1.9 videos per week, with an average gap of 91.6 hours between posts. The peak posting days for the account are Tuesday, Thursday, and Monday. The peak posting hours in UTC are 17, 16, and 19.

1.9

Videos/Week

91.6h

Avg Gap Between Posts

Tuesday, Thursday, Monday

Peak Days

17:00, 16:00, 19:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @malcoms_food publishes at each hour of the day, across 29 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

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Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @malcoms_food publishes more often. Their busiest hours are 17:00, 16:00, 19:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @malcoms_food hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @malcoms_food's 29 Spotlight posts

#food (27) #recette (26) #humour (24) #recettefacile (15) #chocolat (4) #dessert (4) #fastfood (3) #pasta (2) #poulet (2) #kinder (2) #faitmaison (2) #chocolate (2) #burger (2) #croquemonsieur (1) #crepe (1) #tiramisu (1) #foos (1) #cheescake (1) #painperdu (1) #manger (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @malcoms_food's Spotlight posts

1 Original Sound — malcoms_food
29x

Compare & Discover Similar Creators

Stack @malcoms_food against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @malcoms_food to another creator

Get a side-by-side stats breakdown.

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@malcoms_food Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @malcoms_food has 168,200 subscribers and an average of 224,320 views per post. The account shows an engagement rate of 0.0%. These figures are used to calculate rough industry-standard estimates for potential earnings based on public subscriber counts and average views. The estimated Spotlight Fund range for the account is $130.11 - $260.21 per month. The estimated sponsorship value is $1,682.00 - $3,364.00 per post. These figures are estimates and do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 224.3K views/post — Spotlight only

$271 – $813

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 168.2K subscribers (Mid-Tier)

$1,346 – $2,523

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 168,200 -- Eligible

25+ posts per month ~1.9 posts/week (8/month est.)

10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available

Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @malcoms_food earn?

Full earnings breakdown page with methodology and caveats.

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Open the live calculator pre-filled with @malcoms_food's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @malcoms_food has 168,200 subscribers and is not a verified account. The account has accumulated a total of 6,505,285 views across 29 Spotlight posts, with an average of 224,320 views per post. The account's viral hit rate at 2x the average view count is 13.8%. The viral hit rate at 5x the average view count is 3.4%.

Key Takeaways

The @malcoms_food Snapchat account has 168,200 subscribers and is categorized as a mid-tier account. The account's bio includes links to Instagram and TikTok profiles, as well as an email address. The account has a total of 6,505,285 views across 29 Spotlight posts. The average number of views per post is 224,320. The recorded engagement rate for the account is 0.0%, with a total of 0 likes across the posts. The viral hit rate for the account is 13.8% for posts reaching 2x the average views and 3.4% for posts reaching 5x the average views. The posting cadence for the account is 1.9 videos per week. The peak posting days are Monday, Tuesday, and Thursday.

Strengths

+ Established subscriber base of 168,200
+ Average views exceed Spotlight platform average (224.3K vs ~80K)
+ Monetization eligible (50K+ subscriber threshold met)

Opportunities

~ Posting cadence below Creator Rewards threshold (~1.9/week vs 6.25 needed)
~ Unverified account — verification can improve credibility
~ Optimize posting times around peak engagement windows
~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @malcoms_food

How many subscribers does @malcoms_food have on Snapchat?

As of our latest data, @malcoms_food (Malcom's Food) has 168,200 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @malcoms_food get?

@malcoms_food averages 224,320 views per Spotlight post. Their total tracked views across 29 posts are 6,505,285. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @malcoms_food's performance significantly above the average.

How much does @malcoms_food earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @malcoms_food's estimated Spotlight ad-revenue share is $271 to $813 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $1,346 to $2,523 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @malcoms_food eligible for Snapchat Creator Rewards?

Yes, @malcoms_food exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @malcoms_food's most viewed Spotlight post?

@malcoms_food's top-performing Spotlight post has received 1,164,402 views. This is 5.2x their average per-post performance.

How often does @malcoms_food post on Snapchat?

@malcoms_food posts approximately 1.9 videos per week on Snapchat Spotlight, with an average gap of 91.6 hours between posts. Their most active posting days are Tuesday, Thursday, Monday, typically around 17:00 and 16:00 UTC.

What type of content does @malcoms_food post?

@malcoms_food primarily posts video content with an average duration of 62.9 seconds. They primarily use "Original Sound — malcoms_food" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @malcoms_food compare to other Snapchat creators?

With 168,200 subscribers, @malcoms_food is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 224,320 views per Spotlight post is well above the platform average of 80,000 on the platform.

Malcom's Food