2.2M
Subscribers
21
Spotlight Posts
8.0M
Total Views
379.9K
Avg Views/Post
@liampayne Snapchat Account Overview
Complete Snapchat Spotlight analytics and performance data for Liam Payne
The Snapchat account @liampayne is categorized as a macro account with 2,161,800 subscribers. The account bio contains no text. The account has published 21 Spotlight posts, accumulating a total of 7,978,057 views. The average number of views per post is 379,907. The recorded engagement rate for the account is 0.0%.
Account Classification
| Account Size | Macro |
| Verification | Verified |
| Subscribers | 2,161,800 |
| Monetization Eligible | Yes |
| Views per Subscriber | 0.2x |
Spotlight Performance Summary
| Total Spotlight Posts | 21 |
| Total Views | 7,978,057 |
| Average Views/Post | 379,907 |
| Viral Rate (2x avg) | 9.5% |
| Viral Rate (5x avg) | 4.8% |
| Best Post Views | 3,162,501 |
Platform Context
Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @liampayne averages 379,907 views per post, which is 5x the platform average. Among Macro creators, this places @liampayne in the upper range for Snapchat Spotlight visibility.
Subscriber Growth Over Time
How @liampayne's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.
SnapDataHub has recorded 1 subscriber snapshot for @liampayne so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 2,161,800.
Spotlight Views & Performance Analysis
Detailed breakdown of @liampayne's 21 Spotlight posts
The Snapchat account @liampayne has 2,161,800 subscribers. An analysis of 21 Spotlight posts shows a total of 7,978,057 views, with an average of 379,907 views per post. The data for these 21 posts shows 0 total likes, 0 total comments, and 0 total shares. The average likes, average comments, and average views per post are 0, 0, and 379,907, respectively. The engagement rate for the analyzed posts is 0.0%.
379.9K
Avg Views/Post
8.0M
Total Views
9.5%
Viral Hit Rate
Content Duration & Strategy
Video length analysis and performance by duration
The @liampayne Snapchat account contains 21 total Spotlight posts. The average duration of these posts is 20.2 seconds. The duration mix consists of 7 posts under 10 seconds, 11 posts between 10 and 30 seconds, 1 post between 30 and 60 seconds, and 1 post exceeding 60 seconds. The average view counts for these duration categories are 361,606 views for posts under 10 seconds, 207,665 views for posts between 10 and 30 seconds, 0 views for the post between 30 and 60 seconds, and 3,162,501 views for the post exceeding 60 seconds. The account uses "Original Sound — liampayne" in 20 posts.
<10s
7
posts
361.6K avg views
10-30s
11
posts
207.7K avg views
30-60s
1
posts
0 avg views
60s+
1
posts
3.2M avg views
Average video duration: 20.2s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).
Top Spotlight Posts by @liampayne
Highest-viewed Spotlight content
| # | Post | Views |
|---|---|---|
| 1 |
Did I scare ya while I was speed chopping?
|
3.2M |
| 2 |
I’m a pro guys look at that
|
1.3M |
| 3 |
Dirty dancing kind of night 🎬
|
593.0K |
| 4 |
I don’t think so at all
|
495.3K |
| 5 |
Best skittles flavor??
|
341.8K |
| 6 |
She’s helping me chew 😂
|
320.1K |
| 7 |
The end hahaha
|
252.1K |
| 8 |
What was that sound? 😂
|
249.7K |
| 9 |
Bon appétit
|
204.0K |
Posting Schedule & Frequency
When @liampayne posts on Snapchat Spotlight
The analyzed data for @liampayne includes 21 Spotlight posts. The account maintains an average of 17.4 videos per week, with an average gap of 10.2 hours between posts. Peak posting days for the account are Sunday, Monday, and Tuesday. The peak posting hours in UTC are 17, 18, and 19.
17.4
Videos/Week
10.2h
Avg Gap Between Posts
Sunday, Monday, Tuesday
Peak Days
17:00, 19:00, 18:00 UTC
Peak Hours
Posting Activity by Hour (UTC)
How often @liampayne publishes at each hour of the day, across 20 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Sound & Music Usage
Audio tracks used in @liampayne's Spotlight posts
-
1 Original Sound — liampayne20x
Compare & Discover Similar Creators
Stack @liampayne against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.
Compare @liampayne to another creator
Get a side-by-side stats breakdown.
Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.
@liampayne Estimated Snapchat Earnings
Revenue estimates based on subscriber count and Spotlight performance
The Snapchat account @liampayne has 2,161,800 subscribers and an average of 379,907 views per post. The recorded engagement rate for the account is 0.0%. The estimated Spotlight Fund range for this account is $159.56 - $319.12 per month. The estimated sponsorship value is $21,618.00 - $43,236.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views. These numbers do not represent actual earnings.
Ad Revenue Share (Est. Monthly)
Based on avg 379.9K views/post — Spotlight only
$332 – $997
$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.
Sponsorship Value (Est. Per Post)
Based on 2.2M subscribers (Macro)
$10,809 – $25,942
Industry rate for macro creators
Snapchat Monetization Program (2026 Requirements)
Required (all three) plus any one reach qualifier.
📊 How much does @liampayne earn?
Full earnings breakdown page with methodology and caveats.
🧮 Calculate your own earnings
Open the live calculator pre-filled with @liampayne's numbers. Adjust to your account.
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Key Insights & Analysis
Audience & Reach
The Snapchat account @liampayne is a verified profile with 2,161,800 subscribers. The account features a link to https://liam-payne.lnk.to/Teardrops in the bio. The average number of views per post is 379,907, and the total views across 21 spotlights amount to 7,978,057. The account's viral hit rate at 2x the average is 9.5%, while the viral hit rate at 5x the average is 4.8%.
Key Takeaways
Strengths
- + Established subscriber base of 2,161,800
- + Verified account with platform credibility
- + Average views exceed Spotlight platform average (379.9K vs ~80K)
- + Posting cadence meets Creator Rewards threshold (17.4 posts/week)
- + Monetization eligible (50K+ subscriber threshold met)
Opportunities
- ~ Low viral hit rate (9.5%) — analyze top posts for replicable patterns
- ~ Optimize posting times around peak engagement windows
- ~ Explore collaboration potential with similar creators in the Macro tier
Frequently Asked Questions About @liampayne
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Start SearchingThis analysis is based on SnapDataHub's tracking of @liampayne's Snapchat profile and 21 Spotlight posts.
Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026