@krispy_matt (Krispy) Snapchat profile picture

Krispy

@krispy_matt

Goal 1m 🎯 Just a modern Viking traveling the world

krispymatt.com Mid-Tier Creator

326.4K

Subscribers

28

Spotlight Posts

517.0K

Total Views

18.5K

Avg Views/Post

Rank ≈ #1.3K of 4.2K Mid-Tier creators (top 31%) 1.5× the Mid-Tier median (217.6K subs) Updated May 17, 2026

@krispy_matt Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Krispy

The Snapchat account @krispy_matt, known as Krispy, is categorized as a mid-tier account. The account bio states a goal of 1 million subscribers and describes the creator as a modern Viking traveling the world. The account has 326,400 subscribers and has published 28 Spotlight posts. These posts have accumulated a total of 516,968 views, resulting in an average of 18,463 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 326,400
Monetization Eligible Yes
Views per Subscriber 0.1x

Spotlight Performance Summary

Total Spotlight Posts 28
Total Views 516,968
Average Views/Post 18,463
Viral Rate (2x avg) 21.4%
Viral Rate (5x avg) 0.0%
Best Post Views 83,286

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @krispy_matt averages 18,463 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @krispy_matt in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @krispy_matt's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @krispy_matt so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 326,400.

Spotlight Views & Performance Analysis

Detailed breakdown of @krispy_matt's 28 Spotlight posts

The Snapchat account @krispy_matt has 326,400 subscribers. An analysis of 28 Spotlight posts shows a total of 516,968 views, with an average of 18,463 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The average likes, average comments, and engagement rate are also 0.0%.

18.5K

Avg Views/Post

517.0K

Total Views

21.4%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @krispy_matt's 18.5K avg is 0.2× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 17.7 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @krispy_matt has a total of 28 Spotlight posts. The average duration of these posts is 22.3 seconds. The duration distribution consists of 19 posts under 10 seconds, 3 posts between 10 and 30 seconds, and 6 posts lasting 60 seconds or longer. The posts under 10 seconds have an average of 21,911 views, the 10-30 second posts have an average of 18,878 views, and the posts 60 seconds or longer have an average of 7,336 views. The account utilizes several different sounds across its content. The most frequent sound is Original Sound — krispy_matt, which appears in 24 posts. Other sounds used include Original Sound — Contains: Sweet Dreams (Slowed + Reverb) - ravens rock, Original Sound — Contains: we fell in love in october - girl in red, and Original Sound — Contains: Iris - Goo Goo Dolls, each appearing in one post.

<10s

19

posts

21.9K avg views

10-30s

3

posts

18.9K avg views

60s+

6

posts

7.3K avg views

Average video duration: 22.3s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @krispy_matt

Highest-viewed Spotlight content

# Post Views
1 @krispy_matt Spotlight post #1 thumbnail Spotlight #1 83.3K
2 @krispy_matt Spotlight post #2 thumbnail Spotlight #2 54.7K
3 @krispy_matt Spotlight post #3 thumbnail Spotlight #3 51.1K
4 @krispy_matt Spotlight post #4 thumbnail Spotlight #4 47.9K
5 @krispy_matt Spotlight post #5 thumbnail Spotlight #5 41.1K
6 @krispy_matt Spotlight post #6 thumbnail Spotlight #6 37.3K
7 @krispy_matt Spotlight post #7 thumbnail Spotlight #7 21.4K
8 @krispy_matt Spotlight post #8 thumbnail Spotlight #8 19.0K
9 @krispy_matt Spotlight post #9 thumbnail Spotlight #9 18.6K

Posting Schedule & Frequency

When @krispy_matt posts on Snapchat Spotlight

The @krispy_matt account has 28 analyzed Spotlight posts. The data shows an average of 2.2 videos per week and an average gap of 79.5 hours between posts. Peak posting days for the account are Saturday, Wednesday, and Sunday. The peak posting hours in UTC are 20, 7, and 8.

2.2

Videos/Week

79.5h

Avg Gap Between Posts

Saturday, Wednesday, Sunday

Peak Days

20:00, 7:00, 8:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @krispy_matt publishes at each hour of the day, across 28 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

7

4

8

9

10

11

12

13

1

14

15

1

16

1

17

18

1

19

9

20

3

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @krispy_matt publishes more often. Their busiest hours are 20:00, 7:00, 8:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @krispy_matt hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @krispy_matt's Spotlight posts

  1. 1 Original Sound — krispy_matt
    24x
  2. 2 Original Sound — Contains: Sweet Dreams (Slowed + Reverb) - ravens rock
    1x
  3. 3 Original Sound — Contains: we fell in love in october - girl in red
    1x
  4. 4 Original Sound — Contains: Iris - Goo Goo Dolls
    1x

Compare & Discover Similar Creators

Stack @krispy_matt against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @krispy_matt to another creator

Get a side-by-side stats breakdown.

@krispy_matt vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@krispy_matt Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @krispy_matt has 326,400 subscribers and an average of 18,463 views per post, with a recorded engagement rate of 0.0%. Based on these public subscriber and average view counts, the estimated Spotlight Fund range is $10.34 - $20.68 per month. The estimated sponsorship value is $3,264.00 - $6,528.00 per post. These figures represent rough industry-standard estimates derived from the provided public metrics. These values are not actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 18.5K views/post — Spotlight only

$22 – $65

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 326.4K subscribers (Mid-Tier)

$2,611 – $4,896

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 326,400 -- Eligible
25+ posts per month ~2.2 posts/week (9/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @krispy_matt earn?

Full earnings breakdown page with methodology and caveats.

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Open the live calculator pre-filled with @krispy_matt's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @krispy_matt, which is a verified profile, has 326,400 subscribers. The account features a website in the bio at krispymatt.com. The average number of views per post is 18,463. Across 28 Spotlight posts, the account has accumulated a total of 516,968 views. The viral hit rate at 2x the average view count is 21.4%, while the viral hit rate at 5x the average view count is 0.0%.

Key Takeaways

The @krispy_matt Snapchat account has 326,400 subscribers and is classified as a mid-tier account. The account bio states, "Goal 1m 🎯 Just a modern Viking traveling the world." The account has published 28 Spotlight posts, resulting in a total of 516,968 views. The average number of views per post is 18,463. The recorded engagement rate for the account is 0.0%, and the total number of likes is 0. The viral hit rate at 2x the average is 21.4%, while the viral hit rate at 5x the average is 0.0%. The posting cadence for the account is 2.2 videos per week. The peak posting days are Saturday, Wednesday, and Sunday.

Strengths

  • + Established subscriber base of 326,400
  • + Verified account with platform credibility
  • + High viral hit rate (21.4% of posts exceed 2x average)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (18.5K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~2.2/week vs 6.25 needed)
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @krispy_matt

How many subscribers does @krispy_matt have on Snapchat?
As of our latest data, @krispy_matt (Krispy) has 326,400 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @krispy_matt get?
@krispy_matt averages 18,463 views per Spotlight post. Their total tracked views across 28 posts are 516,968. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @krispy_matt's performance significantly around the average.

How much does @krispy_matt earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @krispy_matt's estimated Spotlight ad-revenue share is $22 to $65 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $2,611 to $4,896 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @krispy_matt eligible for Snapchat Creator Rewards?
Yes, @krispy_matt exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @krispy_matt's most viewed Spotlight post?
@krispy_matt's top-performing Spotlight post has received 83,286 views. This is 4.5x their average per-post performance.

How often does @krispy_matt post on Snapchat?
@krispy_matt posts approximately 2.2 videos per week on Snapchat Spotlight, with an average gap of 79.5 hours between posts. Their most active posting days are Saturday, Wednesday, Sunday, typically around 20:00 and 7:00 UTC.

What type of content does @krispy_matt post?
@krispy_matt primarily posts video content with an average duration of 22.3 seconds. They primarily use "Original Sound — krispy_matt" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @krispy_matt compare to other Snapchat creators?
With 326,400 subscribers, @krispy_matt is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 18,463 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @krispy_matt's Snapchat profile and 28 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026