@its_mamacookie (MAMACOOKIE) Snapchat profile picture

MAMACOOKIE

@its_mamacookie

TikTok MAMACOOKIE Ig Itsmamacookie Mom3👧🏻🧒🏻🐶 Our daily life, 💅🏻& I flip plates🤣💓 💼[email protected]

Mid-Tier Creator

472.8K

Subscribers

17

Spotlight Posts

154.0K

Total Views

9.1K

Avg Views/Post

Rank ≈ #709 of 4.2K Mid-Tier creators (top 17%) 2.2× the Mid-Tier median (217.6K subs) Updated May 17, 2026

@its_mamacookie Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for MAMACOOKIE

The Snapchat account @its_mamacookie, known as MAMACOOKIE, has 472,800 subscribers and is categorized as a mid-tier account. According to the account bio, the content features daily life, nail care, and plate flipping. The bio also includes links to TikTok and Instagram profiles and provides a business contact email. The account has published 17 Spotlight posts, which have accumulated a total of 154,005 views. This results in an average of 9,059 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 472,800
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 17
Total Views 154,005
Average Views/Post 9,059
Viral Rate (2x avg) 5.9%
Viral Rate (5x avg) 5.9%
Best Post Views 154,005

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @its_mamacookie averages 9,059 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @its_mamacookie in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @its_mamacookie's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @its_mamacookie so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 472,800.

Spotlight Views & Performance Analysis

Detailed breakdown of @its_mamacookie's 17 Spotlight posts

The Snapchat account @its_mamacookie has 472,800 subscribers. An analysis of 17 Spotlight posts shows a total of 154,005 views, with an average of 9,059 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The average likes, average comments, and engagement rate are all 0.0%.

9.1K

Avg Views/Post

154.0K

Total Views

5.9%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @its_mamacookie's 9.1K avg is 0.1× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 52.2 subscribers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @its_mamacookie has a total of 17 Spotlight posts. The average duration of these posts is 13.5 seconds. The duration distribution consists of 7 posts under 10 seconds, 9 posts between 10 and 30 seconds, and 1 post that is 60 seconds or longer. The single post with a duration of 60 seconds or more has an average of 154,005 views, while the posts under 10 seconds and the posts between 10 and 30 seconds both have an average of 0 views. The account utilizes several different hashtags, each appearing one time: ##lunch, ##nunezfamilyrealitytv, ##fyp, ##foodtrucklife, ##eatlunchwithme, ##eatwithme, ##spotlight, and ##sitwithme. Regarding audio, the most used sound is Original Sound — its_mamacookie, which appears in 12 posts.

<10s

7

posts

0 avg views

10-30s

9

posts

0 avg views

60s+

1

posts

154.0K avg views

Average video duration: 13.5s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @its_mamacookie

Highest-viewed Spotlight content

# Post Views
1 @its_mamacookie Spotlight post #1 thumbnail Spotlight #1 154.0K
2 @its_mamacookie Spotlight post #2 thumbnail Spotlight #2 0
3 @its_mamacookie Spotlight post #3 thumbnail Spotlight #3 0
4 @its_mamacookie Spotlight post #4 thumbnail Spotlight #4 0
5 @its_mamacookie Spotlight post #5 thumbnail Spotlight #5 0
6 @its_mamacookie Spotlight post #6 thumbnail Spotlight #6 0
7 @its_mamacookie Spotlight post #7 thumbnail Spotlight #7 0
8 @its_mamacookie Spotlight post #8 thumbnail Spotlight #8 0
9 @its_mamacookie Spotlight post #9 thumbnail Spotlight #9 0

Posting Schedule & Frequency

When @its_mamacookie posts on Snapchat Spotlight

The account @its_mamacookie has 17 analyzed Spotlight posts. The data shows a posting frequency of 0.2 videos per week, with an average gap of 776.9 hours between posts. The peak posting day for the account is Thursday. The peak posting hours recorded are 20:00 and 21:00 UTC.

0.2

Videos/Week

776.9h

Avg Gap Between Posts

Thursday

Peak Days

20:00, 21:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @its_mamacookie publishes at each hour of the day, across 17 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

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1

2

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4

5

6

7

8

9

10

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13

14

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17

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19

16

20

1

21

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23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @its_mamacookie publishes more often. Their busiest hours are 20:00, 21:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @its_mamacookie hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @its_mamacookie's 17 Spotlight posts

#lunch (1) #nunezfamilyrealitytv (1) #fyp (1) #foodtrucklife (1) #eatlunchwithme (1) #eatwithme (1) #spotlight (1) #sitwithme (1) #nunezfamilyof4 (1) #chillis (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @its_mamacookie's Spotlight posts

  1. 1 Original Sound — its_mamacookie
    12x

Compare & Discover Similar Creators

Stack @its_mamacookie against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @its_mamacookie to another creator

Get a side-by-side stats breakdown.

@its_mamacookie vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@its_mamacookie Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @its_mamacookie has 472,800 subscribers and an average of 9,059 views per post, with a recorded engagement rate of 0.0%. Based on these public subscriber and average view counts, the estimated Spotlight Fund range is $3.08 - $6.16 per month. The estimated sponsorship value is $4,728.00 - $9,456.00 per post. These figures represent rough industry-standard estimates derived from the provided public metrics. These values are not actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 9.1K views/post — Spotlight only

$6 – $19

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 472.8K subscribers (Mid-Tier)

$3,782 – $7,092

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 472,800 -- Eligible
25+ posts per month ~0.2 posts/week (1/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @its_mamacookie earn?

Full earnings breakdown page with methodology and caveats.

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Key Insights & Analysis

Audience & Reach

The Snapchat account @its_mamacookie (MAMACOOKIE) is a verified account with 472,800 subscribers. The account has a total of 154,005 views across 17 spotlights, with an average of 9,059 views per post. The account maintains a viral hit rate of 5.9% for posts reaching 2x the average view count. The viral hit rate for posts reaching 5x the average view count is also 5.9%.

Key Takeaways

The @its_mamacookie Snapchat account has 472,800 subscribers and is classified as a mid-tier account. The account bio includes links to TikTok and Instagram, as well as a contact email address. The account has published 17 Spotlight posts, resulting in a total of 154,005 views. The average number of views per post is 9,059. The recorded engagement rate for the account is 0.0%, and the total number of likes across the posts is 0. The posting cadence for the account is 0.2 videos per week, with Thursday identified as the peak day for posting. The viral hit rate for the account is 5.9% for both the 2x average and 5x average metrics.

Strengths

  • + Established subscriber base of 472,800
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (9.1K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~0.2/week vs 6.25 needed)
  • ~ Low viral hit rate (5.9%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @its_mamacookie

How many subscribers does @its_mamacookie have on Snapchat?
As of our latest data, @its_mamacookie (MAMACOOKIE) has 472,800 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @its_mamacookie get?
@its_mamacookie averages 9,059 views per Spotlight post. Their total tracked views across 17 posts are 154,005. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @its_mamacookie's performance significantly around the average.

How much does @its_mamacookie earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @its_mamacookie's estimated Spotlight ad-revenue share is $6 to $19 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $3,782 to $7,092 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @its_mamacookie eligible for Snapchat Creator Rewards?
Yes, @its_mamacookie exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @its_mamacookie's most viewed Spotlight post?
@its_mamacookie's top-performing Spotlight post has received 154,005 views. This is 17.0x their average per-post performance.

How often does @its_mamacookie post on Snapchat?
@its_mamacookie posts approximately 0.2 videos per week on Snapchat Spotlight, with an average gap of 776.9 hours between posts. Their most active posting days are Thursday, typically around 20:00 and 21:00 UTC.

What type of content does @its_mamacookie post?
@its_mamacookie primarily posts video content with an average duration of 13.5 seconds. They primarily use "Original Sound — its_mamacookie" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @its_mamacookie compare to other Snapchat creators?
With 472,800 subscribers, @its_mamacookie is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 9,059 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @its_mamacookie's Snapchat profile and 17 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026