@erikacostell | Snapchat Account Stats

Q: How many subscribers does @erikacostell have on Snapchat?

@erikacostell has 551.5K subscribers on Snapchat as of 2025.

Q: How many Spotlight views does @erikacostell get?

@erikacostell averages 8.6K views per Spotlight post, with 146.6K total views across 17 posts.

Q: How much does @erikacostell earn on Snapchat?

Under the 2025+ unified Snapchat Monetization Program, @erikacostell's estimated Spotlight ad-revenue share is $6 - $18 per month, with estimated sponsorship value of $4,412 - $8,272 per post. Stories ad-revenue share and direct brand deals are typically larger but not captured here.

Q: Is @erikacostell eligible for Snapchat Creator Rewards?

Yes, @erikacostell meets the 50,000 subscriber threshold for Snapchat's Creator Rewards program.

Q: What is @erikacostell's most viewed Spotlight post?

@erikacostell's top Spotlight post has received 46.5K views.

Q: How often does @erikacostell post on Snapchat Spotlight?

@erikacostell posts approximately 1.4 videos per week on Snapchat Spotlight.

@erikacostell Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Erika Costell

The Snapchat account @erikostell, belonging to Erika Costell, has 551,500 subscribers and is classified as a mid-tier account. The account bio contains the text "hey b" followed by a butterfly emoji. The account has published 17 Spotlight posts, which have accumulated a total of 146,614 views. This results in an average of 8,624 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size	Mid-Tier
Verification	Verified
Subscribers	551,500
Monetization Eligible	Yes
Views per Subscriber	0.0x

Spotlight Performance Summary

Total Spotlight Posts	17
Total Views	146,614
Average Views/Post	8,624
Viral Rate (2x avg)	5.9%
Viral Rate (5x avg)	5.9%
Best Post Views	46,465

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @erikacostell averages 8,624 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @erikacostell in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @erikacostell's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @erikacostell so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 551,500.

Spotlight Views & Performance Analysis

Detailed breakdown of @erikacostell's 17 Spotlight posts

The Snapchat account @erikostell has 551,500 subscribers. An analysis of 17 Spotlight posts shows a total of 146,614 views, with an average of 8,624 views per post. The recorded metrics for likes, comments, and shares across these 17 posts are 0. The average likes, average comments, and engagement rate are also 0.0%.

8.6K

Avg Views/Post

146.6K

Total Views

5.9%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @erikacostell's 8.6K avg is 0.1× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 63.9 subscribers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @erikacostell has a total of 17 Spotlight posts. The average duration of these posts is 7.1 seconds. The duration mix consists of 15 posts under 10 seconds, which have an average of 9,657 views, and 2 posts between 10 and 30 seconds, which have an average of 879 views. The most frequently used hashtags are ##spotlight (5x), ##foryou (4x), ##funny (2x), ##ootd (1x), ##hair (1x), ##dogmom (1x), ##dogsofsnapchat (1x), and ##winterstorm (1x). Regarding sound choices, Original Sound — erikacostell is used 9 times, Original Sound — Snapchatter is used 1 time, Original Sound — Contains: Fantasy - Mariah Carey is used 1 time, Original Sound — Contains: Dramatic Sad Violin - Platon Davydov is used 1 time, and What a Girl Wants — Christina Aguilera is used 1 time.

<10s

15

posts

9.7K avg views

10-30s

2

posts

879 avg views

Average video duration: 7.1s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

#	Post	Views	Duration	Audio
1	Spotlight #1	46.5K	9s	Original Sound
2	Spotlight #2	14.6K	5s	—
3	(she’s pissed we couldn’t find elsa)	11.0K	7s	—
4	Spotlight #4	10.4K	5s	Original Sound
5	Spotlight #5	9.8K	9s	Original Sound
6	Spotlight #6	9.5K	5s	Original Sound
7	Spotlight #7	9.4K	5s	Original Sound
8	Spotlight #8	6.9K	6s	Original Sound
9	Spotlight #9	6.3K	5s	Original Sound

Posting Schedule & Frequency

When @erikacostell posts on Snapchat Spotlight

The analyzed data for @erikostell includes 17 Spotlight posts. The account maintains an average of 1.4 videos per week, with an average gap of 125.4 hours between posts. Peak posting days for the account are Wednesday, Tuesday, and Thursday. The peak posting hours recorded in UTC are 4, 16, and 20.

1.4

Videos/Week

125.4h

Avg Gap Between Posts

Wednesday, Tuesday, Thursday

Peak Days

4:00, 16:00, 20:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @erikacostell publishes at each hour of the day, across 17 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

1

3

4

5

6

7

8

9

10

11

12

13

14

15

4

16

1

17

1

18

19

2

20

1

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @erikacostell publishes more often. Their busiest hours are 4:00, 16:00, 20:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @erikacostell hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @erikacostell's 17 Spotlight posts

#spotlight (5) #foryou (4) #funny (2) #ootd (1) #hair (1) #dogmom (1) #dogsofsnapchat (1) #winterstorm (1) #winter (1) #puppy (1) #puppyspotlight (1) #relatable (1) #family (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @erikacostell's Spotlight posts

1 Original Sound — erikacostell
9x
2 Original Sound — Snapchatter
1x
3 Original Sound — Contains: Fantasy - Mariah Carey
1x
4 Original Sound — Contains: Dramatic Sad Violin - Platon Davydov
1x
5 What a Girl Wants — Christina Aguilera
1x
6 Original Sound — Contains: Trunks - A$AP Rocky
1x

Compare & Discover Similar Creators

Stack @erikacostell against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @erikacostell to another creator

Get a side-by-side stats breakdown.

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@erikacostell Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @erikacostell has 551,500 subscribers and an average of 8,624 views per post, with a recorded engagement rate of 0.0%. Based on these public subscriber and average view counts, the estimated monthly Spotlight Fund range is $2.93 - $5.86. Additionally, the estimated sponsorship value per post is $5,515.00 - $11,030.00. These figures represent rough industry-standard estimates derived from the provided public metrics. These values are not actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 8.6K views/post — Spotlight only

$6 – $18

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 551.5K subscribers (Mid-Tier)

$4,412 – $8,272

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 551,500 -- Eligible

25+ posts per month ~1.4 posts/week (6/month est.)

10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available

Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @erikacostell earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @erikacostell's numbers. Adjust to your account.

✓ Am I eligible for Snapchat Creator Rewards?

Check your numbers against the 2026 requirements — instant ✓/✗ with the gaps spelled out.

Key Insights & Analysis

Audience & Reach

The Snapchat account @erikacostell is a verified profile with 551,500 subscribers. The account features a website link in the bio and an unspecified category. The average number of views per post is 8,624, and the total views across 17 spotlights amount to 146,614. The account's viral hit rate at 2x the average view count is 5.9%. The viral hit rate at 5x the average view count is also 5.9%.

Key Takeaways

The @erikacostell Snapchat account has 551,500 subscribers and is categorized as a mid-tier account. The account bio contains the text "hey b🦋". The account has a total of 146,614 views and 0 total likes. The engagement rate for the account is 0.0%. There are 17 Spotlight posts on the account with an average of 8,624 views per post. The viral hit rate for both 2x average and 5x average is 5.9%. The posting cadence for the account is 1.4 videos per week. The peak posting days are Tuesday, Wednesday, and Thursday.

Strengths

+ Established subscriber base of 551,500
+ Verified account with platform credibility
+ Monetization eligible (50K+ subscriber threshold met)

Opportunities

~ Average views below Spotlight platform average (8.6K vs ~80K) — room to grow reach
~ Posting cadence below Creator Rewards threshold (~1.4/week vs 6.25 needed)
~ Low viral hit rate (5.9%) — analyze top posts for replicable patterns
~ Optimize posting times around peak engagement windows
~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @erikacostell

How many subscribers does @erikacostell have on Snapchat?

As of our latest data, @erikacostell (Erika Costell) has 551,500 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @erikacostell get?

@erikacostell averages 8,624 views per Spotlight post. Their total tracked views across 17 posts are 146,614. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @erikacostell's performance significantly around the average.

How much does @erikacostell earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @erikacostell's estimated Spotlight ad-revenue share is $6 to $18 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $4,412 to $8,272 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @erikacostell eligible for Snapchat Creator Rewards?

Yes, @erikacostell exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @erikacostell's most viewed Spotlight post?

@erikacostell's top-performing Spotlight post has received 46,465 views. This is 5.4x their average per-post performance.

How often does @erikacostell post on Snapchat?

@erikacostell posts approximately 1.4 videos per week on Snapchat Spotlight, with an average gap of 125.4 hours between posts. Their most active posting days are Wednesday, Tuesday, Thursday, typically around 4:00 and 16:00 UTC.

What type of content does @erikacostell post?

@erikacostell primarily posts video content with an average duration of 7.1 seconds. They primarily use "Original Sound — erikacostell" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @erikacostell compare to other Snapchat creators?

With 551,500 subscribers, @erikacostell is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 8,624 views per Spotlight post is within the standard range on the platform.

Erika Costell