@diplo (Diplo) Snapchat profile picture

Diplo

@diplo

im on it like a rat on a cheeto

https://diplo.komi.io/ Macro Creator

1.2M

Subscribers

29

Spotlight Posts

204.9K

Total Views

7.1K

Avg Views/Post

Rank ≈ #530 of 663 Macro creators (top 80%) Updated May 17, 2026

@diplo Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Diplo

The Snapchat account @diplo, categorized as a Macro account, has 1,170,200 subscribers. The account bio contains the text, "im on it like a rat on a cheeto." The account has 29 Spotlight posts with a total of 204,900 views. The average number of views per post is 7,066, and the engagement rate is 0.03%.

Account Classification

Account Size Macro
Verification Verified
Subscribers 1,170,200
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 29
Total Views 204,900
Average Views/Post 7,066
Viral Rate (2x avg) 3.4%
Viral Rate (5x avg) 0.0%
Best Post Views 22,000

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @diplo averages 7,066 views per post, which is 0x the platform average. Among Macro creators, this places @diplo in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @diplo's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @diplo so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 1,170,200.

Spotlight Views & Performance Analysis

Detailed breakdown of @diplo's 29 Spotlight posts

The Snapchat account @diplo has 1,170,200 subscribers. An analysis of 29 Spotlight posts shows a total of 204,900 views, with an average of 7,066 views per post. The data for these 29 posts includes a total of 49 likes, resulting in an average of 2 likes per post. There are 9 total comments, with an average of 0 comments per post. The total number of shares is 0. The engagement rate for the analyzed posts is 0.03%.

7.1K

Avg Views/Post

204.9K

Total Views

3.4%

Viral Hit Rate

Engagement Benchmark

Compared to Macro tier average

Below Average

0.03%

Engagement Rate

49

Total Likes

9

Total Comments

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @diplo's 7.1K avg is 0.1× the platform average — below platform median, which is common for newer or niche Macro accounts. Each post reaches roughly 1 view for every 165.6 subscribers. The engagement rate of 0.03% (likes + comments ÷ views) places @diplo in the below average band for Macro creators.

Top Spotlight Posts by @diplo

Highest-viewed Spotlight content

# Post Views
1 @diplo Spotlight post #1 thumbnail Spotlight #1 22.0K
2 @diplo Spotlight post #2 thumbnail Spotlight #2 12.0K
3 @diplo Spotlight post #3 thumbnail Spotlight #3 11.0K
4 @diplo Spotlight post #4 thumbnail Spotlight #4 11.0K
5 @diplo Spotlight post #5 thumbnail Spotlight #5 11.0K
6 @diplo Spotlight post #6 thumbnail Spotlight #6 9.3K
7 @diplo Spotlight post #7 thumbnail Spotlight #7 9.2K
8 @diplo Spotlight post #8 thumbnail Spotlight #8 8.8K
9 @diplo Spotlight post #9 thumbnail Spotlight #9 8.5K

Sound & Music Usage

Audio tracks used in @diplo's Spotlight posts

  1. 1 Original Sound — diplo
    14x
  2. 2 him finally finding relief and continuing his 'Duolingo streak' in the car. — @diplo with Original Sound by diplo
    1x
  3. 3 a huge crowd, followed — a backstage moment where he collaborates with another DJ on a laptop. The footage concludes with fans celebrating enthusiastically in the crowd. by @diplo with Original Sound by diplo
    1x
  4. 4 pyrotechnic effects shooting into the air, capturing the peak energy of a world-class electronic dance music show. — @diplo with Original Sound by diplo
    1x
  5. 5 another person assisting at the front, they work together to reposition the aircraft under a clear sky, showcasing teamwork and problem-solving in a remote location. — @diplo with Original Sound by diplo
    1x
  6. 6 the audience and bringing down the house one beat at a time. — @diplo with Original Sound by diplo
    1x
  7. 7 his signature style. Wearing a cream-colored 'Run Club' hoodie, he engages the crowd, who are all enthusiastically participating in the event's theme. The atmosphere is electric as the DJ interacts with the audience, creating a powerful connection between performer and crowd. — @diplo with Original Sound by diplo
    1x
  8. 8 green hills in the background, capturing a relaxed and fun atmosphere. — @diplo with Original Sound by diplo
    1x

Compare & Discover Similar Creators

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@diplo Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @diplo has 1,170,200 subscribers and an average of 7,066 views per post, with an engagement rate of 0.03%. Based on these public subscriber and average view counts, the estimated Spotlight Fund range is $4.10 - $8.20 per month. The estimated sponsorship value for the account is $11,702.00 - $23,404.00 per post. These figures represent rough industry-standard estimates derived from the provided public metrics and are not actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 7.1K views/post — Spotlight only

$9 – $26

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.2M subscribers (Macro)

$5,851 – $14,042

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,170,200 -- Eligible
25+ posts per month ~0 posts/week (0/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The Snapchat account @diplo (Diplo) is a verified profile with 1,170,200 subscribers. The account features a link to https://diplo.komi.io/ in the bio. The account has an average of 7,066 views per post and a total of 204,900 views across 29 spotlights. The viral hit rate at 2x the average is 3.4%, while the viral hit rate at 5x the average is 0.0%.

Key Takeaways

The @diplo Snapchat account has 1,170,200 subscribers and is categorized as a Macro account tier. The account bio reads, "im on it like a rat on a cheeto". The account has published 29 Spotlight posts. The current posting cadence is 0 videos per week. The account has a total of 204,900 views and 49 total likes. The average views per post is 7,066. The engagement rate for the account is 0.03%. The viral hit rate is 3.4% for posts reaching 2x the average views and 0.0% for posts reaching 5x the average views.

Strengths

  • + Established subscriber base of 1,170,200
  • + Verified account with platform credibility
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (7.1K vs ~80K) — room to grow reach
  • ~ Posting cadence below Creator Rewards threshold (~0/week vs 6.25 needed)
  • ~ Low viral hit rate (3.4%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @diplo

How many subscribers does @diplo have on Snapchat?

As of our latest data, @diplo (Diplo) has 1,170,200 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @diplo get?

@diplo averages 7,066 views per Spotlight post. Their total tracked views across 29 posts are 204,900. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @diplo's performance significantly around the average.

How much does @diplo earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @diplo's estimated Spotlight ad-revenue share is $9 to $26 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $5,851 to $14,042 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @diplo eligible for Snapchat Creator Rewards?

Yes, @diplo exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @diplo's most viewed Spotlight post?

@diplo's top-performing Spotlight post has received 22,000 views. This is 3.1x their average per-post performance.

How does @diplo compare to other Snapchat creators?

With 1,170,200 subscribers, @diplo is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 7,066 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @diplo's Snapchat profile and 29 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026