De’arra Taylor

The Snapchat account @dearra, belonging to De’arra Taylor, is a verified account classified within the macro tier. The account bio contains the phrase "here to inspire." The profile includes a link to the website youtube.com/dearra. The account has a total of 2,912,400 subscribers. The Spotlight performance for this account consists of 15 posts. These posts have accumulated a total of 280,708 views. The average number of views per post is 18,714. The viral rate for the account, defined as posts exceeding two times the average view count, is 20.0%. The ratio of average views per post to the total subscriber count is approximately 0.0064.

The Snapchat account @dearra has a total of 2,912,400 subscribers. The analysis of the Spotlight performance for this account is based on a dataset of 15 posts. These 15 posts have accumulated a total of 280,708 views. The average number of views per post for @dearra is 18,714. This figure is lower than the platform-wide average of approximately 80,000 views per post. The data shows a viral hit rate of 20.0% for posts that exceed two times the account's average views. There are no posts in the dataset that exceed five times the account's average views, resulting in a viral hit rate of 0.0% for that specific metric.

The @dearra Snapchat account contains a total of 15 Spotlight posts. The distribution of these posts by duration includes 3 posts measuring under 10 seconds, 6 posts measuring between 10 and 30 seconds, 2 posts measuring between 30 and 60 seconds, and 3 posts measuring 60 seconds or longer. The average duration across all posts on the account is 44.3 seconds. The view counts for the account's posts vary based on their duration. Posts under 10 seconds have an average of 26,731 views. Posts in the 10-30 second range have an average of 23,019 views. Posts in the 30-60 second range have an average of 9,105 views, while posts lasting 60 seconds or longer have an average of 14,730 views. When compared to platform benchmarks, the view counts for @dearra differ from the established averages. The platform average for videos under 10 seconds is 73,282 views, while the account average for this duration is 26,731 views. For videos in the 10-30 second range, the platform average is 92,271 views, compared to the account average of 23,019 views. For videos over 60 seconds, the platform average is 56,699 views, while the account average is 14,730 views. The account utilizes specific audio tracks for its content. Original Sound — dearra is used in 12 posts. One post utilizes the audio track Original Sound — Contains: NDA - Megan Thee Stallion.

The Snapchat account @dearra has a recorded posting frequency of 0.2 videos per week based on an analysis of 15 Spotlight posts. This frequency results in an average gap of 1185.2 hours between individual posts. When compared to the Creator Rewards requirement of 25 posts per month, the current rate of 0.2 videos per week is below the specified monthly threshold. The data identifies Tuesday, Monday, and Friday as the peak posting days for the account. These specific days represent the periods when the highest volume of content was distributed within the analyzed dataset. The distribution of posts is concentrated within these three days of the week. Regarding the timing of uploads, the peak posting hours in UTC are 23, 17, and 18. These three specific hours represent the times when the account's activity was most frequent. The recorded timestamps for the analyzed posts are centered around these late-day intervals.

The Snapchat account @dearra has a subscriber count of 2,912,400 and an average of 18,714 views per post. Based on 15 tracked Spotlight posts, the estimated Spotlight ad-revenue share is between $12 and $35 per month, calculated at a rate of $0.5 to $1.5 per 1,000 views under the 2025+ unified Snapchat Monetization Program. These figures represent rough industry estimates derived from the public subscriber count and tracked Spotlight performance. The estimated sponsorship value for the account is between $14,562 and $34,949 per post. While these figures provide a range for potential brand collaborations, they are estimates and do not represent actual earnings. In the context of established creators, brand deals and Stories ad share, which is not captured in this data, are typically larger income sources than RPM-based payouts. The account meets the subscriber threshold of 50,000+ required for certain monetization features. The 2026 Snapchat Monetization Program requires a minimum of 50,000 subscribers, 25 posts per month, and 10 posting days within a 28-day period. Additionally, the program requires meeting one of the following metrics: 10,000,000 Story views, 1,000,000 Spotlight views, or 12,000 view-hours within a 28-day period.

Audience & Reach

The Snapchat account @dearra is a verified account classified within the macro tier. The account currently maintains a subscriber base of 2,912,400 individuals. The profile includes a link to youtube.com/dearra within the bio section. The account recorded a total of 280,708 views across 15 Spotlight posts. The average number of views per post is 18,714. The viral hit rate for content reaching 2x the average view count is 20.0%, while the viral hit rate for content reaching 5x the average view count is 0.0%. The views per subscriber ratio for the account is 0.01x. This metric represents the relationship between the average post views and the total number of subscribers.