@atlhawks (Atlanta Hawks) Snapchat profile picture

Atlanta Hawks

@atlhawks

Official Snapchat of the Atlanta Hawks #TrueToAtlanta

hawks.com Mid-Tier Creator

330.7K

Subscribers

16

Spotlight Posts

158.6K

Total Views

9.9K

Avg Views/Post

Rank ≈ #1.3K of 4.2K Mid-Tier creators (top 30%) 1.5× the Mid-Tier median (217.6K subs) Updated May 17, 2026

@atlhawks Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Atlanta Hawks

The @atlhawks Snapchat account is the official account for the Atlanta Hawks, as stated in its bio. The account currently has 330,700 subscribers and is categorized as a mid-tier account. The account has published 16 Spotlight posts. These posts have accumulated a total of 158,603 views, resulting in an average of 9,913 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Mid-Tier
Verification Verified
Subscribers 330,700
Monetization Eligible Yes
Views per Subscriber 0.0x

Spotlight Performance Summary

Total Spotlight Posts 16
Total Views 158,603
Average Views/Post 9,913
Viral Rate (2x avg) 12.5%
Viral Rate (5x avg) 12.5%
Best Post Views 52,138

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @atlhawks averages 9,913 views per post, which is 0x the platform average. Among Mid-Tier creators, this places @atlhawks in the standard range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @atlhawks's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @atlhawks so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 330,700.

Spotlight Views & Performance Analysis

Detailed breakdown of @atlhawks's 16 Spotlight posts

The @atlhawks Snapchat account has 330,700 subscribers. An analysis of 16 Spotlight posts shows a total of 158,603 views, with an average of 9,913 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The engagement rate for the analyzed posts is 0.0%.

9.9K

Avg Views/Post

158.6K

Total Views

12.5%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @atlhawks's 9.9K avg is 0.1× the platform average — below platform median, which is common for newer or niche Mid-Tier accounts. Each post reaches roughly 1 view for every 33.4 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The @atlhawks Snapchat account has published 16 total Spotlight posts. The average duration of these posts is 17.5 seconds. The duration distribution consists of 2 posts under 10 seconds with an average of 1,336 views, 13 posts between 10 and 30 seconds with an average of 10,558 views, and 1 post between 30 and 60 seconds with an average of 18,674 views. The account utilizes the "Original Sound — atlhawks" for all 16 posts. Hashtag usage includes one instance each of ##hawks, ##nickeilalexanderwalker, ##nba, and ##mostimprovedplayer.

<10s

2

posts

1.3K avg views

10-30s

13

posts

10.6K avg views

30-60s

1

posts

18.7K avg views

Average video duration: 17.5s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @atlhawks

Highest-viewed Spotlight content

# Post Views
1 @atlhawks Spotlight post #1 thumbnail Spotlight #1 52.1K
2 @atlhawks Spotlight post #2 thumbnail Spotlight #2 50.8K
3 @atlhawks Spotlight post #3 thumbnail Spotlight #3 18.7K
4 @atlhawks Spotlight post #4 thumbnail Spotlight #4 8.2K
5 @atlhawks Spotlight post #5 thumbnail Spotlight #5 6.5K
6 @atlhawks Spotlight post #6 thumbnail Spotlight #6 5.1K
7 @atlhawks Spotlight post #7 thumbnail Spotlight #7 4.6K
8 @atlhawks Spotlight post #8 thumbnail Spotlight #8 3.6K
9 @atlhawks Spotlight post #9 thumbnail Spotlight #9 2.7K

Posting Schedule & Frequency

When @atlhawks posts on Snapchat Spotlight

The @atlhawks account posted 28.3 videos per week across 16 analyzed Spotlight posts. The average gap between posts was 6.3 hours. Peak posting days for the account were Tuesday, Friday, and Thursday. The peak posting hours recorded in UTC were 1, 2, and 23.

28.3

Videos/Week

6.3h

Avg Gap Between Posts

Tuesday, Friday, Thursday

Peak Days

1:00, 2:00, 23:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @atlhawks publishes at each hour of the day, across 16 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

2

0

3

1

3

2

2

3

4

5

1

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

2

22

3

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @atlhawks publishes more often. Their busiest hours are 1:00, 2:00, 23:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @atlhawks hasn't been active in our tracked sample.

Top Hashtags

Most-used hashtags across @atlhawks's 16 Spotlight posts

#hawks (1) #nickeilalexanderwalker (1) #nba (1) #mostimprovedplayer (1)

See platform-wide trends on the Trending Snapchat Hashtags page.

Sound & Music Usage

Audio tracks used in @atlhawks's Spotlight posts

  1. 1 Original Sound — atlhawks
    16x

Compare & Discover Similar Creators

Stack @atlhawks against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @atlhawks to another creator

Get a side-by-side stats breakdown.

@atlhawks vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@atlhawks Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @atlhawks has 330,700 subscribers and an average of 9,913 views per post. The recorded engagement rate for the account is 0.0%. The estimated Spotlight Fund range for the account is $3.17 - $6.34 per month. The estimated sponsorship value is $3,307.00 - $6,614.00 per post. These figures are rough industry-standard estimates based on the public subscriber count and average views. These numbers do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 9.9K views/post — Spotlight only

$7 – $20

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 330.7K subscribers (Mid-Tier)

$2,646 – $4,960

Industry rate for mid-tier creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 330,700 -- Eligible
25+ posts per month ~28.3 posts/week (113/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

📊 How much does @atlhawks earn?

Full earnings breakdown page with methodology and caveats.

🧮 Calculate your own earnings

Open the live calculator pre-filled with @atlhawks's numbers. Adjust to your account.

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Key Insights & Analysis

Audience & Reach

The @atlhawks Snapchat account is a verified profile that includes a link to hawks.com in its bio. The account has 330,700 subscribers and an average of 9,913 views per post. Across 16 spotlights, the account has accumulated a total of 158,603 views. The viral hit rate at 2x the average view count is 12.5%, and the viral hit rate at 5x the average view count is also 12.5%.

Key Takeaways

The @atlhawks Snapchat account has 330,700 subscribers. The account bio is "Official Snapchat of the Atlanta Hawks #TrueToAtlanta". The account has published 16 Spotlight posts. These posts have an average of 9,913 views per post and a total of 158,603 views. The engagement rate for these posts is 0.0% and the total number of likes is 0. The account's posting cadence is 28.3 videos per week. The peak posting days for the account are Tuesday, Thursday, and Friday. The account is classified as a Mid-Tier account. The viral hit rate for posts reaching 2x the average view count is 12.5%, and the viral hit rate for posts reaching 5x the average view count is 12.5%.

Strengths

  • + Established subscriber base of 330,700
  • + Verified account with platform credibility
  • + Posting cadence meets Creator Rewards threshold (28.3 posts/week)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Average views below Spotlight platform average (9.9K vs ~80K) — room to grow reach
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Mid-Tier tier

Frequently Asked Questions About @atlhawks

How many subscribers does @atlhawks have on Snapchat?
As of our latest data, @atlhawks (Atlanta Hawks) has 330,700 subscribers on Snapchat. This places them in the Mid-Tier creator tier, which includes creators with 100,000 to 1 million subscribers.

How many Spotlight views does @atlhawks get?
@atlhawks averages 9,913 views per Spotlight post. Their total tracked views across 16 posts are 158,603. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @atlhawks's performance significantly around the average.

How much does @atlhawks earn on Snapchat?
Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @atlhawks's estimated Spotlight ad-revenue share is $7 to $20 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $2,646 to $4,960 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @atlhawks eligible for Snapchat Creator Rewards?
Yes, @atlhawks exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @atlhawks's most viewed Spotlight post?
@atlhawks's top-performing Spotlight post has received 52,138 views. This is 5.3x their average per-post performance.

How often does @atlhawks post on Snapchat?
@atlhawks posts approximately 28.3 videos per week on Snapchat Spotlight, with an average gap of 6.3 hours between posts. Their most active posting days are Tuesday, Friday, Thursday, typically around 1:00 and 2:00 UTC.

What type of content does @atlhawks post?
@atlhawks primarily posts video content with an average duration of 17.5 seconds. They primarily use "Original Sound — atlhawks" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @atlhawks compare to other Snapchat creators?
With 330,700 subscribers, @atlhawks is in the top 15% of Snapchat creators tracked by SnapDataHub. Their average of 9,913 views per Spotlight post is within the standard range on the platform.

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This analysis is based on SnapDataHub's tracking of @atlhawks's Snapchat profile and 16 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026