@alexthegriswold (Alex Griswold) Snapchat profile picture

Alex Griswold

@alexthegriswold

your new internet mom and dad 😊

1.4M

Subscribers

20

Spotlight Posts

4.6M

Total Views

231.0K

Avg Views/Post

Rank ≈ #385 of 663 Macro creators (top 58%) Updated May 17, 2026

@alexthegriswold Snapchat Account Overview

Complete Snapchat Spotlight analytics and performance data for Alex Griswold

The Snapchat account @alexthegriswold, belonging to Alex Griswold, is categorized as a macro account with 1,438,200 subscribers. The account bio describes the creator as "your new internet mom and dad 😊". The account has published 20 Spotlight posts, accumulating a total of 4,620,802 views. This results in an average of 231,040 views per post. The recorded engagement rate for the account is 0.0%.

Account Classification

Account Size Macro
Verification Verified
Subscribers 1,438,200
Monetization Eligible Yes
Views per Subscriber 0.2x

Spotlight Performance Summary

Total Spotlight Posts 20
Total Views 4,620,802
Average Views/Post 231,040
Viral Rate (2x avg) 5.0%
Viral Rate (5x avg) 0.0%
Best Post Views 578,564

Platform Context

Across SnapDataHub's database of 200,000+ tracked Spotlight posts, the platform average is 80,493 views per post. @alexthegriswold averages 231,040 views per post, which is 3x the platform average. Among Macro creators, this places @alexthegriswold in the upper range for Snapchat Spotlight visibility.

Subscriber Growth Over Time

How @alexthegriswold's Snapchat subscriber count has changed across SnapDataHub's tracked snapshots. Hover any point for the exact value on that day.

SnapDataHub has recorded 1 subscriber snapshot for @alexthegriswold so far. Growth charts unlock after the second snapshot — check back as we continue to track this account. Current subscriber count: 1,438,200.

Spotlight Views & Performance Analysis

Detailed breakdown of @alexthegriswold's 20 Spotlight posts

The Snapchat account @alexthegriswold has 1,438,200 subscribers. An analysis of 20 Spotlight posts shows a total of 4,620,802 views, with an average of 231,040 views per post. The recorded metrics for likes, comments, and shares across these posts are 0. The average likes, average comments, and engagement rate are also 0.0%.

231.0K

Avg Views/Post

4.6M

Total Views

5.0%

Viral Hit Rate

Engagement in context: Across SnapDataHub's tracked corpus the platform-average Spotlight post earns around 80.5K views. @alexthegriswold's 231.0K avg is 2.9× the platform average — well above average. Each post reaches roughly 1 view for every 6.2 subscribers — a strong subscriber-to-view ratio that suggests active rather than passive followers.

Content Duration & Strategy

Video length analysis and performance by duration

The Snapchat account @alexthegriswold has published a total of 20 Spotlight posts. The average duration of these posts is 22.2 seconds. The content duration is distributed between 18 posts lasting 10-30 seconds and 2 posts lasting 30-60 seconds. The 18 posts in the 10-30 second range have an average of 243,063 views, while the 2 posts in the 30-60 second range have an average of 122,832 views. All 20 posts utilize the sound "Original Sound — alexthegriswold."

10-30s

18

posts

243.1K avg views

30-60s

2

posts

122.8K avg views

Average video duration: 22.2s. SnapDataHub's platform-wide data shows that 10-30 second videos perform best on Spotlight, averaging 92,271 views -- 26% higher than videos under 10 seconds (73,282 avg views) and 63% higher than videos over 60 seconds (56,699 avg views).

Top Spotlight Posts by @alexthegriswold

Highest-viewed Spotlight content

# Post Views
1 @alexthegriswold Spotlight post #1 thumbnail Spotlight #1 578.6K
2 @alexthegriswold Spotlight post #2 thumbnail Spotlight #2 439.3K
3 @alexthegriswold Spotlight post #3 thumbnail Spotlight #3 422.5K
4 @alexthegriswold Spotlight post #4 thumbnail Spotlight #4 355.7K
5 @alexthegriswold Spotlight post #5 thumbnail Spotlight #5 254.8K
6 @alexthegriswold Spotlight post #6 thumbnail Spotlight #6 245.3K
7 @alexthegriswold Spotlight post #7 thumbnail Spotlight #7 244.8K
8 @alexthegriswold Spotlight post #8 thumbnail Spotlight #8 199.2K
9 @alexthegriswold Spotlight post #9 thumbnail Spotlight #9 187.8K

Posting Schedule & Frequency

When @alexthegriswold posts on Snapchat Spotlight

The analyzed data for @alexthegriswold includes 20 Spotlight posts. The account maintains an average of 0.9 videos per week, with an average gap of 205.9 hours between posts. Peak posting days for the account are Sunday, Saturday, and Tuesday. The peak posting hours in UTC are 17, 15, and 22.

0.9

Videos/Week

205.9h

Avg Gap Between Posts

Sunday, Saturday, Tuesday

Peak Days

17:00, 15:00, 22:00 UTC

Peak Hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @alexthegriswold publishes at each hour of the day, across 20 timestamped Spotlight posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

1

13

14

4

15

2

16

5

17

1

18

1

19

20

2

21

4

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @alexthegriswold publishes more often. Their busiest hours are 17:00, 15:00, 22:00 UTC — highlighted with bold yellow bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @alexthegriswold hasn't been active in our tracked sample.

Sound & Music Usage

Audio tracks used in @alexthegriswold's Spotlight posts

  1. 1 Original Sound — alexthegriswold
    20x

Compare & Discover Similar Creators

Stack @alexthegriswold against any other Snapchat creator we track, or jump to accounts Snapchat itself surfaces alongside this one.

Compare @alexthegriswold to another creator

Get a side-by-side stats breakdown.

@alexthegriswold vs

Browse more Snapchat creators in the stats index or see what's trending on the breakout posts feed.

@alexthegriswold Estimated Snapchat Earnings

Revenue estimates based on subscriber count and Spotlight performance

The Snapchat account @alexthegriswold has 1,438,200 subscribers and an average of 231,040 views per post. The recorded engagement rate for the account is 0.0%. The estimated monthly Spotlight Fund range for this account is $92.42 - $184.83. The estimated sponsorship value per post is $14,382.00 - $28,764.00. These figures are rough industry-standard estimates based on the public subscriber count and average views provided. These numbers do not represent actual earnings.

Ad Revenue Share (Est. Monthly)

Based on avg 231.0K views/post — Spotlight only

$193 – $578

$0.50–$1.50 per 1K views under the 2025+ Monetization Program. Stories ad share is on top of this.

Sponsorship Value (Est. Per Post)

Based on 1.4M subscribers (Macro)

$7,191 – $17,258

Industry rate for macro creators

Snapchat Monetization Program (2026 Requirements)

Required (all three) plus any one reach qualifier.

50,000+ subscribers 1,438,200 -- Eligible
25+ posts per month ~0.9 posts/week (4/month est.)
10+ posting days in 28 (reach qualifier: 10M Story / 1M Spotlight / 12K view-hours) Data not available
Disclaimer: These are rough estimates based on Snapchat's published Monetization Program rates and industry CPM benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. As of May 2026, Snapchat has paid over $650 million to 1.6 million monetized creators through its programs.

Key Insights & Analysis

Audience & Reach

The Snapchat account @alexthegriswold is a verified profile with 1,438,200 subscribers. The account features an average of 231,040 views per post and has accumulated a total of 4,620,802 views across 20 spotlights. The account's viral hit rate at 2x the average view count is 5.0%, while the viral hit rate at 5x the average view count is 0.0%.

Key Takeaways

The @alexthegriswold Snapchat account has 1,438,200 subscribers and is classified as a Macro account tier. The account bio reads, "your new internet mom and dad 😊". The account has a total of 4,620,802 views across 20 Spotlight posts. The average number of views per post is 231,040. The recorded engagement rate for the account is 0.0%, with a total of 0 likes. The viral hit rate at 2x the average is 5.0%, while the viral hit rate at 5x the average is 0.0%. The posting cadence for the account is 0.9 videos per week. The peak posting days are Sunday, Saturday, and Tuesday.

Strengths

  • + Established subscriber base of 1,438,200
  • + Verified account with platform credibility
  • + Average views exceed Spotlight platform average (231.0K vs ~80K)
  • + Monetization eligible (50K+ subscriber threshold met)

Opportunities

  • ~ Posting cadence below Creator Rewards threshold (~0.9/week vs 6.25 needed)
  • ~ Low viral hit rate (5.0%) — analyze top posts for replicable patterns
  • ~ Optimize posting times around peak engagement windows
  • ~ Explore collaboration potential with similar creators in the Macro tier

Frequently Asked Questions About @alexthegriswold

How many subscribers does @alexthegriswold have on Snapchat?

As of our latest data, @alexthegriswold (Alex Griswold) has 1,438,200 subscribers on Snapchat. This places them in the Macro creator tier, which includes creators with 1 million to 10 million subscribers.

How many Spotlight views does @alexthegriswold get?

@alexthegriswold averages 231,040 views per Spotlight post. Their total tracked views across 20 posts are 4,620,802. The platform-wide average on Snapchat Spotlight is approximately 80,000 views per post, making @alexthegriswold's performance significantly above the average.

How much does @alexthegriswold earn on Snapchat?

Under the unified Snapchat Monetization Program (launched Feb 1, 2025), @alexthegriswold's estimated Spotlight ad-revenue share is $193 to $578 per month (calculated at $0.50–$1.50 per 1,000 views — the program replaced the dead Spotlight Fund and pays substantially more per view than the old model). Their estimated sponsorship value is $7,191 to $17,258 per sponsored post. Stories ad share is additional and typically larger for established creators; brand deals and Snap Star retainers often dwarf RPM-based income for top creators.

Is @alexthegriswold eligible for Snapchat Creator Rewards?

Yes, @alexthegriswold exceeds the 50,000 subscriber minimum for Snapchat's unified Monetization Program. To fully qualify creators must also post 25+ times per month, post on 10+ of the last 28 days, AND clear one of three reach gates: 10M Story views OR 1M Spotlight views OR 12K view-hours in 28 days.

What is @alexthegriswold's most viewed Spotlight post?

@alexthegriswold's top-performing Spotlight post has received 578,564 views. This is 2.5x their average per-post performance.

How often does @alexthegriswold post on Snapchat?

@alexthegriswold posts approximately 0.9 videos per week on Snapchat Spotlight, with an average gap of 205.9 hours between posts. Their most active posting days are Sunday, Saturday, Tuesday, typically around 17:00 and 15:00 UTC.

What type of content does @alexthegriswold post?

@alexthegriswold primarily posts video content with an average duration of 22.2 seconds. They primarily use "Original Sound — alexthegriswold" as their audio track. Based on SnapDataHub's platform data, videos in the 10-30 second range tend to perform best on Spotlight, averaging 92,271 views compared to 73,282 for shorter clips.

How does @alexthegriswold compare to other Snapchat creators?

With 1,438,200 subscribers, @alexthegriswold is in the top 2% of Snapchat creators tracked by SnapDataHub. Their average of 231,040 views per Spotlight post is well above the platform average of 80,000 on the platform.

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This analysis is based on SnapDataHub's tracking of @alexthegriswold's Snapchat profile and 20 Spotlight posts.

Data collected and analyzed by SnapDataHub | Analysis date: May 17, 2026